Senior Marketing Manager (FTC), B2B Paid Media-Corporate Segment

Crawford Group (www.crawfordgroup.com) is seeking a Senior Marketing Manager (FTC), B2B Paid Media – Corporate Segment for one of our high technology clients. We believe creativity and data work best together. We are looking for a Senior Marketing Manager to help support paid media campaigns for our clients corporate segment. In this position you will play a pivotal role in the full-funnel planning, strategy and campaign executions to help connect business & creative decision makers with the right solution at the right time – driving measurable outcomes for the business. The ideal candidate will be able to seamlessly navigate through complexity and make sense of nuanced B2B buying journeys. While this is an individual contributor opportunity, this role requires a strong leader capable of developing and maintaining strong working relationships, both internal and external. About you: You are hands-on, accountable, and proactive with your approach. You thrive in the details of campaign execution and measurement while keeping the bigger picture in view. You are comfortable making decisions, surfacing insights, and pushing for better results without being asked. About Crawford Group. We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs What you’ll do: Own paid media execution for the Corporate segment across content syndication, programmatic display & video, paid social, webinars, and others. Translate strategy into action by launching and managing campaigns that reach the right personas with the right message based on documented objectives. Track, analyze, and report regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impact and OKR’s. Work collaboratively with Marketing Operations, Analytics, strategy, content teams, and sales to implement impactful, cohesive programs on time and within budget. Explore new testing opportunities, targeting strategies, and share learnings across the org. Manage the relationships & budgets for content syndication & lead generation partners; monitoring performance and budget pacing to deliver on expectations and deadlines. Support sales teams by owning the strategy for 1:1 and 1:Few ABM campaigns; determine segmentation and tactics used to reengage audiences in stalled opportunities or accelerate later stage deals before renewal dates. Experience: 5+ years of B2B digital marketing experience, ideally within tech or SaaS. Proven expertise managing paid campaigns end-to-end, including strategy, operation, execution, and reporting. Advanced knowledge of the programmatic media buying processes; including but not limited to creative trafficking, web tracking, and value based bidding strategies for DSP such as DV360, Ad Cloud, and The Trade Desk. Hands on experience with operational & B2B/ABM media platforms like Integrate, Demandbase, 6Sense, LinkedIn, Reddit, YouTube, ZoomInfo. Strong analytical mindset with a passion for leveraging data to drive decisions. Excellent project management skills and attention to detail. Strong communicator and relationship-builder who thrives in a collaborative, fast-paced environment. Experience with CRM platforms (SFDC, Dynamics, etc.) Proficient in Excel, PowerPoint Location: Fully Remote within the United States Duration: on-going, Consulting Rate: $2400 - $2800/week W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location) Committed to Diversity. We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.