Senior Paid Media Strategist

Senior Paid Media Strategist Location: Remote (U.S.) Reports to: President Employment: Full-time, salaried exempt Compensation: $80,000–$100,000 base + bonus About the role Inflow is hiring a Senior Paid Media Strategist to lead client relationships and develop paid search, shopping, paid social and programatic strategies that drive meaningful business results. This is a hands-on role for an experienced marketer who combines strong technical execution with clear client communication. You’ll own strategy and performance across a portfolio of 5-8 accounts, collaborate with specialists across the agency, and contribute to the continued development of our paid media practice. What you’ll do - Lead client relationships and strategy - Serve as the primary paid media contact for a portfolio of approximately 5–8 clients, with account assignments based on scope and complexity. - Develop strategies aligned with each client’s revenue, profitability and customer acquisition goals. - Lead client meetings, performance reviews and strategic planning conversations, translating data into clear recommendations. - Proactively address performance challenges, manage expectations and identify opportunities for growth. - Own budget allocation, forecasting and pacing across channels. - Manage paid search, Shopping and social - Build, manage and optimize campaigns across Google Ads, Microsoft Ads and Meta. - Develop account structures, bidding strategies, audience approaches and testing plans suited to each client’s business. - Manage Shopping feeds and Merchant Center health, including product data quality, segmentation and troubleshooting. - Guide paid social creative testing through actionable briefs, performance analysis and recommendations. - Evaluate and test additional channels, including TikTok, Pinterest and programmatic, where they support client objectives. - Turn measurement into better decisions - Monitor conversion tracking and data quality, collaborating with technical specialists to diagnose and resolve issues. - Evaluate performance across platforms and attribution models in the context of clients’ business results. - Build and maintain reporting using tools such as GA4, Looker Studio, Supermetrics and Sheets. - Use automation thoughtfully to improve analysis, efficiency and quality. - Contribute to team development - Mentor teammates, share expertise and provide constructive feedback on strategy and execution. - Help improve processes and documentation - Partner with SEO, CRO and analytics specialists on integrated client strategies. - Contribute to new-business audits What you’ll bring - Agency experience managing multiple client accounts. - 5+ years of hands-on paid media experience, including at least 2 years managing eCommerce accounts. - Strong expertise in Google Ads, including Search, Shopping and Performance Max, along with Merchant Center and Microsoft Ads. - Demonstrated success managing Meta campaigns, including catalog advertising and structured creative testing. - Experience with TikTok, Pinterest, Reddit, Amazon Ads or programmatic advertising. - Experience owning client relationships, presenting strategic recommendations and navigating difficult conversations. - Experience managing individual account budgets of $50,000 or more per month, with accountability for pacing and performance. - A practical understanding of GA4, GTM, conversion tracking, Meta Pixel and Conversions API. - Strong analytical and reporting skills, including proficiency in Sheets or Excel. - Clear, concise written and verbal communication. - Experience mentoring or developing other marketers and an interest in people management. - Thoughtful use of tools to support your work. Additional experience we value - People management experience. - Familiarity with feed management tools such as Feedonomics, DataFeedWatch or GoDataFeed. - Experience with incrementality testing, marketing mix modeling or post-purchase attribution. - Familiarity with media optimization and budget pacing tools. - CRO and landing page testing experience. - Relevant Google, Microsoft or Meta certifications. What we offer - Fully remote work with flexible hours around core collaboration time. - Bonus opportunities based on performance - Thoughtfully managed workloads and an emphasis on strong client fit. - Paid vacation, sick days - Health, dental, vision, life, and short- and long-term disability insurance. - Retirement plan with company contributions. - Monthly health and wellness budget. - Annual conference and training budget. About Inflow Inflow is an eCommerce-focused digital marketing agency specializing in SEO, paid media, CRO and analytics. Since 2007, we’ve helped online retailers attract customers, improve conversion and grow revenue. We’re a Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner, with multiple Inc. 5000 recognitions.