Senior Product Manager – Agentic Marketing
About GSPANN: Headquartered in California, U.S.A., GSPANN is a leading provider of consulting and IT services to global clients. We specialize in helping clients transform their IT capabilities, optimize business practices, and drive operational efficiency across industries such as retail, high-technology, and manufacturing. With five global delivery centers and over 2000 employees, we combine the personalized approach of a boutique consultancy with the extensive capabilities of a large IT services firm. Detailed Job Description: Job Title: Senior Product Manager – Agentic Marketing Job Location: Remote, USA Employment Type: 12–24 Months Contract
Overview
We are seeking a Senior Product Manager to drive the strategy and delivery of AI-powered marketing products, with a focus on agentic workflows, automation, and responsible AI adoption. This role will partner with Marketing, Data, Engineering, and Architecture teams to define product vision, prioritize business opportunities, and deliver scalable solutions that improve marketing workflows and operational efficiency. The ideal candidate is comfortable working in ambiguous environments, translating emerging AI capabilities into practical product solutions, and driving adoption across business and technical teams.
Key Responsibilities
Define and evolve the product vision, strategy, and roadmap for AI-powered marketing solutions, including agent orchestration, human-in-the-loop workflows, and governance capabilities. Partner with Marketing teams to identify and prioritize opportunities for AI-driven automation across campaign planning, content production, and marketing operations. Monitor trends in AI, marketing technology, large language models (LLMs), agent frameworks, and vendor solutions to identify new product opportunities. Conduct user research, market analysis, and competitive assessments to understand business needs, evaluate opportunities, and continuously improve product capabilities. Define product success metrics, including workflow efficiency, reduction in campaign planning time, creative revision cycles, and user adoption. Collaborate with Architecture and Engineering teams to define platform capabilities, orchestration approaches, and integration strategies with marketing and campaign management systems. Support agile delivery practices, clarify requirements, manage priorities and trade-offs, remove blockers, and ensure alignment across cross-functional teams. Establish and support AI governance standards, including auditability, brand compliance, responsible AI practices, and alignment with applicable legal, privacy, and compliance requirements. Partner with Data and Architecture teams to define data flows, access controls, data lineage, and privacy safeguards across AI-powered workflows. Drive stakeholder engagement, change management, and adoption of new AI-enabled processes through training coordination, documentation, and enablement initiatives. Translate complex AI and technical concepts into clear business requirements and communicate product vision, progress, risks, and outcomes to stakeholders. Build strong relationships across Marketing, Engineering, Data, Architecture, and external vendor teams to ensure successful product delivery and adoption. Required Qualifications 5+ years of experience in product management, with a proven track record of launching successful digital products in B2C or enterprise environments. Experience building or managing AI/ML products, enterprise workflow solutions, or digital automation products; exposure to agentic systems, LLMs, or human-in-the-loop workflows is highly desirable. Strong understanding of AI capabilities, emerging agent frameworks, and opportunities to apply AI to business processes. Experience defining product vision, roadmaps, priorities, and success metrics while balancing business value, technical feasibility, and risk. Understanding of marketing workflows, campaign processes, creative operations, and opportunities for automation and optimization. Strong knowledge of data governance principles, including data lineage, access controls, privacy compliance, and responsible AI data practices. Familiarity with privacy and regulatory frameworks such as CCPA and GDPR. Experience partnering with Engineering, Architecture, and Data teams to define technical requirements, integrations, and data flows. Experience driving organizational adoption of new technologies, including stakeholder engagement, training coordination, and process change. Strong leadership, strategic thinking, organizational planning, and decision-making skills. Excellent communication and storytelling skills, with the ability to translate complex technical concepts into actionable business requirements. Ability to manage ambiguity, adapt to changing priorities, meet critical deadlines, and maintain effective relationships with internal teams and vendor partners. Bachelor's degree in a technical or business discipline. Working at GSPANN GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry. The company does and will take affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans.