Senior Remote Customer Acquisition Specialist – B2B Lead Generation, Funnel Optimization, Client Onboarding & Growth Strategy Expert at brighthush
Welcome to brighthush – Where Data Meets Growth
At brighthush, we don’t just consult; we partner with businesses to unlock their full potential. Our team blends cutting‑edge technology, data‑centric strategies, and a relentless focus on measurable growth. Whether you’re a nimble startup aiming to scale or an established enterprise seeking fresh market insights, brighthush delivers the expertise and agility you need to stay ahead of the curve. We operate in a world where every click, every conversation, and every data point can be transformed into a strategic advantage. That’s why we’re looking for a Senior Remote Customer Acquisition Specialist who can turn data into action and prospects into long‑term partners.
Why This Role Is a Game‑Changer
As a Remote Customer Acquisition Specialist, you’ll sit at the heart of our growth engine. You’ll collaborate with seasoned marketers, data scientists, and sales leaders to design and execute high‑impact acquisition strategies that turn prospects into long‑term partners. Your work will directly influence revenue, brand perception, and the overall success of our clients. In a fast‑moving B2B landscape, the ability to pivot quickly, test relentlessly, and iterate based on real‑world results is what separates the leaders from the followers. This role offers the chance to shape the future of client acquisition for a portfolio of high‑growth businesses.
Role Overview
In this dynamic, fully remote position, you’ll be the catalyst that transforms cold leads into enthusiastic clients. Your day‑to‑day responsibilities will span ideation, execution, and analysis of lead‑generation campaigns, as well as meticulous monitoring of acquisition metrics. You’ll partner closely with marketing, sales, and product teams to ensure a seamless journey from initial contact to onboarding, ultimately driving sustainable revenue growth for both our clients and brighthush.
Key Responsibilities
- Lead Generation & Prospecting: Identify and engage high‑potential B2B prospects across multiple channels—digital advertising, social media, email, webinars, industry events, and direct outreach. Build and maintain a robust pipeline of qualified leads.
- Client Outreach & Relationship Building: Execute proactive outreach campaigns via email, phone, and other communication platforms. Craft personalized messaging that resonates with decision‑makers and nurtures relationships from first touch to conversion.
- Marketing Funnel Optimization: Analyze the entire customer journey—from awareness to conversion—and identify friction points. Implement data‑driven improvements to increase lead quality, shorten sales cycles, and boost acquisition rates.
- Data Analysis & Reporting: Track, measure, and report on key performance indicators (KPIs) such as cost per lead, conversion rate, lead velocity, and customer acquisition cost. Translate insights into actionable recommendations for marketing and sales teams.
- Cross‑Functional Collaboration: Partner with marketing, sales, and product teams to align acquisition strategies with overall business objectives. Ensure consistent messaging across all touchpoints and maintain a unified brand voice.
- Customer Onboarding & Experience: Oversee the onboarding process for new clients, ensuring a smooth transition from acquisition to activation. Gather feedback to refine onboarding workflows and enhance client satisfaction.
- Market & Competitor Intelligence: Conduct ongoing research on industry trends, competitor activities, and evolving customer preferences. Use findings to uncover new growth opportunities and refine targeting strategies.
- Budget Management: Allocate and manage acquisition budgets across campaigns, ensuring optimal spend and ROI. Monitor spend against targets and adjust tactics as needed.
- Thought Leadership & Content Creation: Develop case studies, white papers, and blog posts that showcase successful acquisition strategies and measurable outcomes. Position brighthush as a thought leader in the B2B acquisition space.
- Continuous Improvement & Innovation: Stay abreast of emerging acquisition technologies, platforms, and methodologies. Pilot new tools and tactics to keep brighthush at the forefront of the industry.
Essential Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3–5 years of proven experience in B2B customer acquisition, client outreach, or marketing roles.
- Strong analytical mindset with proficiency in data analysis tools.
- Hands‑on experience with CRM platforms and marketing automation tools.
- Excellent written and verbal communication skills, with the ability to craft compelling copy and deliver persuasive presentations.
- Self‑motivated, results‑oriented, and comfortable working independently in a remote setting.
- Demonstrated ability to build and nurture relationships with C‑level executives and key stakeholders.
- Proficiency in using remote collaboration tools and virtual meeting platforms.
Preferred Qualifications
- Experience in a high‑growth SaaS or technology consulting environment.
- Knowledge of account‑based marketing (ABM) strategies and execution.
- Familiarity with marketing analytics platforms.
- Experience managing multi‑channel campaigns and optimizing budgets for maximum ROI.
- Background in data‑driven storytelling and creating executive‑level dashboards.
- Experience with A/B testing frameworks and conversion rate optimization.
- Strong project management skills, including the ability to juggle multiple initiatives simultaneously.
Skills & Competencies
- Strategic Thinking: Ability to develop long‑term acquisition plans that align with business goals.
- Data‑Driven Decision Making: Proficiency in interpreting metrics and turning data into actionable insights.
- Communication & Persuasion: Skilled at crafting clear, concise messaging that resonates across audiences.
- Project Management: Strong organizational skills to manage multiple campaigns and deadlines simultaneously.
- Adaptability: Comfortable navigating ambiguity and pivoting strategies based on market feedback.
- Team Collaboration: Proven track record of working effectively with cross‑functional teams.
- Technical Proficiency: Comfortable with marketing technology stacks, data visualization, and automation.
- Customer‑Centric Mindset: Deep empathy for the client journey and a passion for delivering exceptional experiences.
Career Growth & Learning Opportunities
At brighthush, your growth is our priority. As a Customer Acquisition Specialist, you will:
- Progress into senior acquisition roles, such as Lead Acquisition Manager or Director of Growth.
- Gain exposure to product strategy, pricing, and go‑to‑market planning.
- Participate in leadership development programs and mentorship initiatives.
- Attend industry conferences, webinars, and training sessions to stay ahead of trends.
- Contribute to thought leadership pieces, case studies, and internal knowledge bases.
- Lead cross‑functional projects that influence the strategic direction of brighthush.
- Earn certifications in digital marketing, analytics, and project management.
Work Environment & Culture
brighthush thrives on a culture of transparency, innovation, and mutual respect. Our remote teams operate across time zones, yet we maintain a strong sense of community through:
- Weekly virtual coffee chats and team huddles.
- Quarterly all‑hands meetings to celebrate wins and align on strategy.
- Open‑door communication channels with leadership.
- Inclusive policies that support diversity, equity, and inclusion.
- Flexible work schedules that respect personal commitments.
- Annual virtual retreats and optional in‑person meetups.
- Access to a digital collaboration hub that centralizes resources, documentation, and best practices.
Compensation & Benefits
While specific figures may vary based on experience and location, brighthush offers a competitive total rewards package that includes:
- Base salary commensurate with market rates and experience.
- Performance‑based bonuses tied to acquisition metrics.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching and retirement planning resources.
- Unlimited paid time off and a generous parental leave policy.
- Professional development stipend and access to online learning platforms.
- Equity options for eligible employees.
- Remote work stipend to support home office setup.
- Wellness programs, including mental health support and fitness reimbursements.
Ready to Make an Impact?
If you’re a data‑driven, relationship‑focused professional who thrives in a fast‑paced, remote environment, we want to hear from you. Join brighthush and help shape the future of B2B customer acquisition while advancing your career in a supportive, innovative culture.