Senior SEO & AEO Manager
Posted via SalaryGuide - the career platform built for marketers. Own how expecting and new parents discover Babylist across Google, ChatGPT, Google AI Overviews, and Claude. Babylist is hiring a Senior SEO & AEO Manager in the United States, with a stated starting salary range of $143,788.00 to $191,730.00 and a remote-first working model. This Growth Marketing role owns the organic search roadmap, AI discoverability, and measurement connecting visibility to registry signups and revenue. You will help protect Babylist's leading position in registry-query citations, expand discovery in Health, and shape its agentic commerce roadmap. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD. Role Snapshot Title: Senior SEO & AEO Manager Company: Babylist Location: United States; remote-first Starting salary range: $143,788.00 to $191,730.00 Team: Growth Marketing Experience: Applied AEO or GEO experience, proven ownership of organic growth results, and deep technical SEO expertise on large, complex sites. Company Overview Babylist is a platform for expecting and new families, serving more than 10 million shoppers each year. It has grown from a universal registry into an ecosystem that includes Babylist Shop, Babylist Health, Babylist Money, and showrooms in New York City and Los Angeles. The company generated $750 million in revenue in 2025. Babylist is remote-first, with team members across the U.S. and Canada who use AI in their daily work. Teams come together twice a year.
About the Role
Lead Babylist's SEO, answer engine optimization (AEO), and generative engine optimization (GEO) strategy from roadmap through execution and measurement. Working across technical SEO, content strategy, and structured data, you will help ensure Babylist is accurately understood, cited, and recommended across traditional search and AI-powered platforms. You will partner with Marketing, Tech, Merchandising, Partnerships, and executive leadership to turn discoverability into business growth.
Responsibilities
Own the organic search roadmap and KPIs, including SEO-driven activated registries, clicks, top-three rankings, AEO citation share, and visibility. In your first 90 days, evaluate the two existing AEO tracking tools, select one, and establish the prompt framework and KPIs for Registry, Health, and Shop. Maintain and grow Google rankings through technical improvements, internal linking, and content freshness. Build an actionable roadmap to improve visibility outside Registry. Build AI-driven systems with AI Enablement and Engineering, assessing when internal solutions can replace vendor tools and explaining the tradeoffs. Partner with Editorial on FAQ structure, content update cadence, and standards that earn citations. Explore discovery channels such as social and Reddit, measuring their impact on AI citations and overall discoverability. Co-own brand search strategy and attribution with Paid Search, linking organic visibility to registry signups and revenue. Publish monthly and quarterly SEO and AEO performance reviews, guide internal teams, and help leadership define 2027 goals. Implement an agentic commerce roadmap so AI assistants can read, compare, and recommend Babylist's products, registry, and shop pages.
Qualifications
Experience building and running an AEO program from first principles, including question-based prompts, tracking tools, citation share, visibility, and share-of-voice measurement. Deep technical SEO expertise covering rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates. Applied AEO or GEO experience and a proven track record of owning organic growth results. Ability to connect AI visibility, citations, and brand search to signups and revenue, including attribution work with paid search teams. Experience shipping AI-assisted workflows, programmatic pages, or internal tools that improved rankings or citations. Ability to translate content standards into practical guidance for editors and freelance writers. A hands-on approach to pulling data, writing briefs, and fixing markup, with AI already part of your everyday workflow. Understanding of agentic commerce and the product data structures AI assistants need to research and recommend products. Preferred: Experience with a consumer brand, marketplace, or publisher with a large content library. Nice to have: Discovery experience across Reddit, YouTube, or short-form video, plus partner or sponsored organic programs that preserve editorial trust.
Compensation and Benefits
Starting salary range of $143,788.00 to $191,730.00, with starting pay based on location, experience, and qualifications. Salary increases tied to performance, role growth, and internal pay equity. Company-paid medical, dental, and vision insurance. Retirement savings plan with company matching and flexible spending accounts. Generous paid parental leave and PTO. Winter Wonder Week: a company-wide paid week off at the end of the year. Remote work stipend to set up your office. Perks for physical, mental, and emotional health, parenting, childcare, and financial planning. Career progression and performance-based advancement. Access to leading AI tools, including Claude and ChatGPT, from day one. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. Apply Through SalaryGuide Ready to turn search rankings and AI citations into growth for Babylist? The full role opens on SalaryGuide. Review the opportunity and apply.