Senior Strategic Customer Lifecycle Marketing Manager – Driving Adoption, Retention, Expansion, and Revenue Growth for B2B SaaS Platforms at brighthush

Welcome to brighthush – Where Real‑Time Innovation Meets Customer Success

At brighthush, we’re redefining what it means to deliver instant, engaging experiences at scale. Our developer‑centric platform powers the backbone of some of the most dynamic applications worldwide, from live chat and real‑time analytics to interactive gaming and IoT dashboards. By guaranteeing sub‑100 ms latency across a global network of data centers, we enable enterprises to focus on building great products while we handle the heavy lifting of real‑time data delivery.

Our mission is simple yet ambitious: make real‑time connectivity the default for every digital experience. Whether you’re a startup looking to launch a new product or a large organization seeking to unlock new revenue streams, brighthush provides the tools, APIs, and expertise to accelerate growth, improve customer engagement, and drive operational efficiency.

Why brighthush is a Game‑Changer

In today’s hyper‑connected world, speed and reliability are not just nice to have—they’re essential. Customers expect instant feedback, real‑time updates, and seamless interactions across devices. brighthush’s platform gives businesses the power to meet those expectations, enabling them to deliver experiences that keep users coming back.

Our technology powers a wide array of use cases: live chat support, real‑time dashboards, collaborative editing, multiplayer gaming, and more. By simplifying the complexity of real‑time data delivery, we allow product teams to iterate faster, experiment boldly, and scale effortlessly.

About the Role: Senior Strategic Customer Lifecycle Marketing Manager

As the Senior Strategic Customer Lifecycle Marketing Manager at brighthush, you will be the strategic driver behind every touchpoint that keeps our customers engaged, satisfied, and growing. You will own the full spectrum of lifecycle marketing—from onboarding and activation to expansion and retention—ensuring that every customer receives the right message at the right time.

Your work will directly influence Net Revenue Retention (NRR), reduce churn, and create a steady stream of upsell and cross‑sell opportunities. You will collaborate closely with Customer Success, Sales, Product, and Engineering teams to translate data insights into high‑impact marketing programs that resonate with our developer‑focused audience.

Key Responsibilities

• Design & Execute Lifecycle Campaigns – Build segmented nurture programs that guide customers from initial adoption to full platform utilization, ensuring each stage of the journey is supported by timely, relevant content.
• Drive Expansion & Upsell Initiatives – Identify high‑value usage patterns and unused features, then craft targeted campaigns that encourage customers to expand their usage and explore premium offerings.
• Collaborate on Health Scoring & Expansion Signals – Work with the Go‑to‑Market Engineering team to develop robust customer health models, detect expansion signals, and trigger proactive outreach.
• Produce ROI & Value Reports – Create one‑click, data‑rich artifacts that Account Managers can use during renewal and upsell conversations, highlighting the tangible value customers derive from our platform.
• Lead Multi‑Team Penetration Plays – Coordinate cross‑functional initiatives within enterprise accounts to deepen engagement, uncover new use cases, and secure additional revenue streams.
• Win‑Back & Re‑Engagement Programs – Develop strategies to re‑activate dormant or at‑risk customers, turning disengagement into renewed loyalty.
• Analyze Churn Drivers – Conduct root‑cause analyses on customer attrition, translate findings into actionable retention plays, and measure their impact.
• Partner with Customer Success & Sales – Align marketing initiatives with CS and Sales goals, ensuring a unified approach to customer advocacy and revenue growth.

Essential Qualifications

• 3+ years of experience in lifecycle, customer, or retention marketing within a B2B SaaS environment.
• Proven track record of designing and executing data‑driven marketing programs that improve NRR and reduce churn.
• Deep familiarity with developer‑centric audiences and the unique challenges of marketing to technical users.
• Hands‑on expertise with CRM systems (e.g., brighthush) and marketing automation platforms (e.g., brighthush).
• Strong analytical mindset: comfortable working with large datasets, segmenting audiences, and measuring campaign performance.
• Excellent communication skills, with the ability to translate complex data insights into clear, actionable strategies.
• Collaborative spirit: thrive in cross‑functional teams, working closely with Customer Success, Sales, Product, and Engineering.

Preferred Qualifications

• Experience with product usage analytics and product‑led growth initiatives.
• Background in designing expansion and NRR‑focused programs.
• Knowledge of developer tools, APIs, and the broader tech ecosystem.
• Familiarity with A/B testing, multivariate experiments, and advanced segmentation techniques.
• Experience working in a fast‑paced, high‑growth startup environment.

Skills & Competencies

• Data‑Driven Decision Making – Ability to turn raw data into actionable insights.
• Strategic Thinking – Craft long‑term lifecycle strategies that align with business goals.
• Project Management – Lead complex, multi‑team initiatives from concept to execution.
• Creative Storytelling – Develop compelling narratives that resonate with technical audiences.
• Technical Acumen – Comfortable discussing APIs, SDKs, and real‑time data concepts.
• Adaptability – Thrive in a dynamic environment where priorities shift quickly.

Career Growth & Learning Opportunities

At brighthush, your career path is defined by impact, not titles. As the Senior Strategic Customer Lifecycle Marketing Manager, you will:

• Lead cross‑functional initiatives that shape the company’s growth trajectory.
• Gain deep exposure to product, engineering, and sales teams, expanding your skill set across the entire customer journey.
• Take ownership of metrics that influence company‑wide strategy, such as NRR and churn.
• Participate in leadership development programs, mentorship, and continuous learning resources.
• Have the opportunity to transition into senior marketing roles, product marketing, or customer success leadership.

Work Environment & Culture

brighthush is a remote‑first organization that values flexibility, collaboration, and continuous improvement. Our culture is built on:

• Curiosity – We encourage experimentation and celebrate learning from both successes and failures.
• Ownership – Every team member is empowered to make decisions and drive results.
• Innovation – We invest in cutting‑edge technology and foster an environment where new ideas can thrive.
• People‑First – Your well‑being matters. We offer flexible schedules, mental health support, and a supportive community.
• Collaboration – Cross‑functional teams work together to solve complex problems and deliver exceptional customer experiences.

Compensation & Benefits

We offer a competitive salary range that reflects your experience and performance. In addition to base pay, you will receive:

• Performance‑based bonuses tied to company and individual goals.
• Health and wellness benefits, including medical coverage and gym stipends.
• Generous paid time off and flexible vacation policies.
• Professional development budget for courses, conferences, and certifications.
• Equity opportunities to share in the company’s long‑term success.
• Remote work stipend to support a productive home office setup.

How to Apply

If you are passionate about driving customer growth, improving retention, and creating meaningful impact, we want to hear from you. Submit your application through our career portal and include a brief cover letter outlining why you’re the ideal fit for this role.

Join brighthush Today

As the Senior Strategic Customer Lifecycle Marketing Manager, you will be at the forefront of shaping how our customers experience and grow with brighthush. Your work will directly influence the company’s revenue trajectory, customer satisfaction, and market leadership. If you’re ready to take ownership of a high‑impact metric, collaborate with a talented, cross‑functional team, and help shape the future of real‑time technology, apply now and become a key player in our journey.

We look forward to welcoming you to the brighthush family!