Senior Strategic Customer Marketing Manager – Lifecycle & Retention Lead for B2B SaaS & Professional Training Growth at brighthush

About brighthush

In today’s fast‑moving digital learning landscape, brighthush is redefining how professionals acquire, apply, and showcase new skills. By marrying cutting‑edge AI analytics with a global community of learners, we craft personalized, data‑driven training pathways that translate into tangible career outcomes. Our catalog spans industry‑certified courses, immersive simulations, and collaborative learning hubs that empower executives, managers, and specialists alike to stay ahead of market demands.

Our mission is simple yet ambitious: to accelerate every learner’s career through evidence‑based, curated learning journeys. As we expand across regions and verticals, we’re looking for a visionary leader who can transform our existing customer base into a self‑sustaining ecosystem of advocates, repeat learners, and revenue drivers.

Why This Role Matters

Customer marketing is the engine that turns one‑time learners into lifelong partners. In this role, you will sit at the intersection of marketing, sales, and product, crafting data‑rich, lifecycle‑driven experiences that deepen relationships, accelerate pre‑pay burn‑down, and drive re‑enrollment in future training sessions. Your work will directly influence revenue, customer satisfaction, and brand advocacy—making you a pivotal contributor to brighthush’s growth trajectory.

Key Responsibilities

• Design & Execute Customer Journeys: Build and launch multi‑channel marketing programs that nurture re‑engagement, re‑enrollment, and pre‑pay utilisation. Use segmentation, personalization, and automation to deliver timely, relevant content across email, SMS, in‑app, and social channels.
• Segmented Audience Strategy: Partner with Geo Marketing Managers to tailor messaging for regional nuances and customer personas. Ensure campaigns resonate across diverse markets, from North America to APAC, and across verticals such as finance, healthcare, and technology.
• Campaign Ops Collaboration: Work closely with Marketing Ops and Campaign Ops to build, deploy, and measure automated lifecycle campaigns. Leverage A/B testing, analytics, and optimisation loops to maximise ROI.
• Sales Alignment: Coordinate with Sales teams to prioritise accounts, interpret customer signals, and synchronise outreach strategies. Translate sales insights into actionable marketing tactics that support the sales pipeline and upsell opportunities.
• Product Integration: Collaborate with Product Managers to weave new course offerings, certifications, and learning paths into customer communications. Keep messaging fresh and aligned with product roadmaps, ensuring that every touchpoint reflects the latest value proposition.
• Compelling Content Creation: Craft persuasive copy, email templates, landing pages, and social posts that speak to past customers at every lifecycle stage. Work with design and video teams to produce high‑impact assets that drive engagement.
• Data & KPI Management: Track, analyse, and report on key metrics such as re‑enrollment rates, campaign engagement, pre‑pay utilisation, and churn. Use insights to refine strategies and demonstrate impact to leadership.
• Behavioural Triggering: Identify opportunities to leverage customer data and behavioural signals to trigger timely, relevant outreach—e.g., course completion, certification renewal, or content consumption patterns.
• Advocacy & Referral Programs: Support initiatives that capture testimonials, case studies, and referrals. Amplify customer voices to attract new learners and strengthen brand credibility.

Essential Qualifications

• Minimum 5 years of experience in customer marketing, lifecycle marketing, or retention marketing within B2B SaaS or professional training environments.
• Deep understanding of customer journey mapping, marketing automation, and lifecycle management.
• Proficiency with CRM and MAP platforms such as Salesforce, HubSpot, Marketo, or Eloqua.
• Demonstrated ability to collaborate cross‑functionally with sales, product, and marketing teams.
• Data‑driven mindset: strong analytical skills, ability to interpret engagement data, and translate findings into actionable programs.
• Excellent written and verbal communication, stakeholder management, and presentation skills.
• Experience in B2B, SaaS, or professional training/education environments is highly preferred.
• Familiarity with pre‑pay or subscription‑based business models is a plus.

Preferred Qualifications

• Experience managing large‑scale automated email and marketing campaigns for enterprise customers.
• Knowledge of advanced segmentation techniques, predictive analytics, and AI‑driven personalization.
• Background in educational technology or corporate learning platforms.
• Track record of driving measurable revenue growth through customer retention initiatives.

Skills & Competencies

• Strategic Thinking & Execution
• Customer‑Centric Mindset
• Data Analysis & Insight Generation
• Project Management & Cross‑Functional Leadership
• Marketing Automation & CRM Expertise
• Content Creation & Copywriting
• Stakeholder Communication & Influence
• Adaptability & Continuous Learning

Career Growth & Learning Opportunities

At brighthush, we invest heavily in the professional development of our team. As a Customer Marketing Manager, you will:

• Lead high‑impact projects that shape the future of our customer experience.
• Collaborate with senior leaders across product, sales, and engineering.
• Participate in mentorship programs and cross‑functional workshops.
• Access industry conferences, certifications, and learning resources.
• Opportunity to transition into senior marketing, product, or growth roles.

Work Environment & Culture

brighthush thrives on a culture of innovation, transparency, and collaboration. We celebrate diversity, encourage creative problem‑solving, and reward results. Our remote‑first environment offers flexibility, while regular virtual town halls and team‑building events keep us connected. We value work‑life balance, mental health, and continuous improvement.

Compensation, Perks, and Benefits

While specific figures vary by role and location, brighthush offers a competitive compensation package that includes:

• Base salary aligned with market standards for senior marketing roles.
• Performance‑based bonuses tied to key metrics such as re‑enrollment rates and campaign ROI.
• Equity or stock‑option plans to share in our growth.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off, flexible work hours, and remote work options.
• Professional development budget and tuition reimbursement.
• Wellness programs, mental health resources, and employee assistance programs.

How to Apply

If you’re ready to lead transformative customer marketing initiatives, deepen relationships with our learners, and drive revenue growth, we’d love to hear from you. Submit your resume, cover letter, and any relevant portfolio or case studies through our careers portal.

Join brighthush and help shape the future of professional learning—one engaging customer journey at a time.