Senior Strategic Product & Customer Marketing Manager – Leading Go‑to‑Market Excellence, Deep Customer Engagement, and Sustainable Growth for brighthush’s Enterprise Healthcare SaaS Solutions

About brighthush

brighthush is not just a technology provider; it is a catalyst for transformative change in the healthcare ecosystem. With a portfolio that spans clinical decision support, resource optimization, and patient engagement, we empower hospitals, health systems, and physician practices to deliver safer, more efficient, and data‑driven care. Our products are built on a foundation of rigorous compliance, intuitive design, and relentless focus on the end‑user—clinicians, administrators, and patients alike. At brighthush, curiosity fuels innovation, collaboration drives execution, and an unwavering commitment to customer success shapes every product, every partnership, and every milestone.

Why brighthush?

In a world where technology can directly influence patient outcomes, brighthush offers a platform that marries cutting‑edge software with deep clinical insight. We invest heavily in research, regulatory expertise, and user experience, ensuring that our solutions not only meet the highest standards of safety and privacy but also anticipate the evolving needs of healthcare providers. Our culture is anchored in transparency, continuous learning, and a shared mission to improve health outcomes worldwide. If you thrive in a fast‑moving, regulated environment and want to see your work translate into tangible benefits for patients and clinicians, brighthush is the place for you.

Role Overview

As the Senior Strategic Product & Customer Marketing Manager, you will be the linchpin that connects product innovation, sales velocity, client success, and brand storytelling. Your strategic vision will shape how we position, promote, and sell our enterprise solutions to a diverse portfolio of healthcare organizations. You will own the full go‑to‑market (GTM) lifecycle—from ideation and launch planning to ongoing customer engagement and performance measurement. This role demands a blend of analytical rigor, creative storytelling, and hands‑on execution in a high‑growth, regulated industry.

Key Responsibilities

Go‑to‑Market Strategy & Execution

• Lead GTM Planning: Own the planning and execution of launch calendars for new products and features, coordinating cross‑functional timelines with product, marketing, sales, and client services to ensure synchronized messaging and maximum market impact.
• Messaging Architecture: Create and maintain core product messaging documents, positioning frameworks, and packaging narratives that align commercial, executive, and product teams around a unified story.
• Marketing SME: Serve as the product subject‑matter expert for the marketing team, training colleagues on new releases, reviewing draft content for accuracy, and ensuring all collateral reflects the latest product capabilities.
• AI‑Enabled Content Creation: Leverage generative AI workflows to generate high‑quality copy, refine AI output, and identify emerging AI tools that accelerate content production while maintaining brand consistency.
• Launch Roadmap Ownership: Develop and maintain a detailed launch roadmap that maps key milestones, deliverables, and success metrics for each product or feature rollout.
• Stakeholder Alignment: Facilitate regular cross‑functional alignment meetings to keep product, sales, and customer success teams informed and engaged throughout the launch cycle.

Sales Enablement & Customer Communications

• Enablement Asset Development: Produce sales collateral, training modules, and toolkits that equip sales and client services teams to articulate value propositions and drive feature adoption.
• Multi‑Channel Engagement: Design and execute email programs, release announcements, webinars, and events that foster continuous feedback loops, deepen customer relationships, and accelerate adoption.
• Case Study Library: Curate a library of customer success stories, testimonials, and proof points to support demand generation and sales conversations.
• Brand Consistency: Ensure all customer‑facing materials align with brighthush’s brand voice, compliance standards, and healthcare industry regulations.
• Customer Journey Mapping: Work with customer success to map the end‑to‑end journey, identifying key touchpoints where marketing can reinforce adoption and satisfaction.

Market & Customer Insights

• Persona & ICP Development: Partner with product management to define and refine buyer personas, ideal customer profiles, and competitive positioning for brighthush’s provider enterprise solutions.
• Data‑Driven Analysis: Analyze CRM, marketing automation, and third‑party data to sharpen personas, ICPs, and messaging decisions.
• Competitive Intelligence: Conduct ongoing research on competitors and healthcare trends to keep positioning fresh and relevant as the category evolves.
• Voice of the Customer: Capture and synthesize customer feedback from surveys, interviews, and support tickets to inform product enhancements and marketing narratives.

Product & Brand Leadership

• Product Narrative Stewardship: Own the storytelling arc for each product line, ensuring that every touchpoint—from website copy to sales decks—conveys a clear, compelling value proposition.
• Brand Voice & Tone: Collaborate with design and content teams to maintain a consistent brand voice across all channels, adapting tone for different stakeholder groups.
• Thought Leadership: Represent brighthush at industry conferences, webinars, and panel discussions, positioning the company as a forward‑thinking leader in healthcare technology.
• Thought Leadership Content: Author whitepapers, blog posts, and executive briefs that articulate industry trends and brighthush’s unique insights.

Data & Analytics

• Performance Measurement: Define and track key performance indicators (KPIs) for all GTM activities, using data to refine strategies and demonstrate ROI.
• Marketing Automation: Manage and optimize marketing automation platforms to nurture leads, segment audiences, and deliver personalized content at scale.
• Reporting & Insights: Produce regular dashboards and executive summaries that translate data into actionable insights for product, sales, and leadership teams.
• Experimentation Framework: Design and run A/B tests on messaging, landing pages, and email subject lines to continuously improve conversion rates.

Cross‑Functional Collaboration

• Launch Team Leadership: Lead cross‑functional launch teams, ensuring alignment on timelines, deliverables, and success metrics.
• Stakeholder Management: Build strong relationships with product managers, engineers, sales leaders, and customer success managers to ensure a unified approach to market.
• Change Management: Drive adoption of new processes and tools across the organization, championing best practices and continuous improvement.
• Resource Coordination: Allocate budgets, timelines, and personnel across marketing initiatives to maximize impact.

Essential Qualifications

• 5+ years of experience in product marketing, customer marketing, or a related B2B marketing role, preferably within healthcare technology, SaaS, or a regulated industry.
• Proven track record of planning and executing successful GTM launches and campaigns, with deep experience in developing buyer personas, ICPs, competitive positioning, and data‑driven messaging frameworks.
• Exceptional storytelling ability: simplify complex concepts, craft compelling value propositions, and communicate effectively with clinical, operational, and executive audiences.
• Strong analytical mindset: use data to measure impact, optimize positioning, and drive campaign performance.
• Experience creating sales enablement assets that are adopted and used by sales and client‑facing teams.
• Entrepreneurial spirit: thrive in ambiguity, build programs from the ground up, and collaborate seamlessly across functions in a fast‑paced, scaling environment.
• Proficiency with marketing and data platforms such as CRM systems, marketing automation tools, and design software.
• Comfort with AI tools to enhance speed, quality, and consistency of marketing execution.
• Bachelor’s degree in marketing, communications, business, or equivalent experience; relevant certifications are a plus.
• Remote position; must reside in the United States.

Preferred Qualifications

• Experience in the healthcare provider or hospital IT space, with knowledge of regulatory requirements and industry pain points.
• Background in B2B SaaS product marketing, including subscription and enterprise licensing models.
• Familiarity with advanced AI content generation platforms and the ability to train and refine AI models for marketing use.
• Experience managing cross‑functional launch teams and coordinating with product, engineering, and customer success functions.
• Demonstrated success in scaling marketing programs across multiple regions or verticals.

Skills & Competencies

• Strategic Thinking & Execution
• Data Analysis & Insight Generation
• Storytelling & Copywriting
• Sales Enablement & Training
• Project Management & Cross‑Functional Collaboration
• AI & Automation Proficiency
• Customer‑Centric Mindset
• Adaptability & Resilience
• Regulatory & Compliance Awareness
• Digital Marketing & Automation Expertise

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our product roadmap. You’ll have the chance to:

• Lead high‑impact GTM initiatives that shape the company’s market presence.
• Collaborate with senior leaders across product, sales, and executive teams, gaining exposure to strategic decision‑making.
• Mentor junior marketers and contribute to building a high‑performance marketing organization.
• Participate in industry conferences, webinars, and thought‑leadership opportunities to position yourself as a subject‑matter expert.
• Access continuous learning resources, including certifications, workshops, and a generous learning stipend.
• Advance into senior product marketing or marketing leadership roles as the company scales.

Work Environment & Company Culture

brighthush fosters a culture of innovation, transparency, and inclusivity. We value:

• Collaborative teamwork across remote and on‑site locations.
• Data‑driven decision making backed by robust analytics.
• Continuous feedback loops and a growth mindset.
• Work‑life balance with flexible schedules and generous paid time off.
• A commitment to diversity, equity, and inclusion in all aspects of our operations.
• Regular virtual town halls, hackathons, and cross‑departmental learning sessions.
• A supportive environment where ideas are challenged, celebrated, and turned into action.

Compensation & Benefits

While specific figures are tailored to experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with industry standards.
• Performance‑based bonuses tied to GTM success metrics.
• Equity or stock‑option opportunities to share in the company’s growth.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Unlimited paid time off and flexible work arrangements.
• Professional development budget and access to industry events.
• Wellness programs, mental health resources, and employee assistance programs.
• Regular team‑building retreats and virtual social events.

How to Apply

Ready to take the next step in your career? Submit your resume, cover letter, and a portfolio of relevant marketing work (or links to published content) through our careers portal. We look forward to exploring how your vision and experience can elevate brighthush’s market leadership.