SEO / SEM Specialist
About The Role The role owns paid and organic search performance end-to-end: keyword strategy, technical SEO, paid search campaigns, and the measurement layer that ties search spend to pipeline and revenue. You will work closely with content, product marketing, and web engineering to improve rankings, lower CPA, and scale qualified traffic across B2B and B2C funnels in a fast-moving, well-funded environment.
Key Responsibilities
Own and execute SEO strategy: technical audits, on-page optimization, keyword research, and internal linking architecture across the company's web properties Build and manage SEM campaigns across Google Ads and Microsoft Advertising, including bidding strategy, ad copy testing, and budget allocation Run A/B tests on landing pages, ad creative, and SERP features; document results and apply learnings across channels Monitor rankings, crawl health, and Core Web Vitals using tools like Semrush, Ahrefs, Screaming Frog, and Google Search Console Report on performance weekly: organic traffic, paid CPL/CPA, ROAS, and pipeline contribution; present insights to marketing leadership Collaborate with content and web teams to prioritize SEO-driven briefs, page updates, and technical fixes Manage relationships with agencies and tools vendors; own the search budget line What We Are Looking For 3-6 years of hands-on SEO/SEM experience, ideally in a tech or SaaS environment Deep proficiency with Google Ads, GA4, Google Tag Manager, and at least one major SEO platform (Semrush, Ahrefs, or Moz) Working knowledge of technical SEO: schema markup, site architecture, crawl budget, and page-speed optimization Experience building dashboards and reporting in Looker Studio, Tableau, or similar Track record of improving organic rankings and paid search efficiency at measurable scale Bachelor's degree in marketing, communications, or related field, or equivalent practical experience Bonus: SQL or basic scripting (Python) for data analysis; experience with CRO tools like Optimizely or VWO; familiarity with HubSpot or Marketo