SEO / SEM Specialist

About The Role The role owns organic and paid search performance end-to-end: driving qualified traffic through technical SEO, content optimization, and paid search campaigns that convert. You will work alongside content, product marketing, and web teams to improve rankings, reduce acquisition costs, and turn search into a predictable growth channel for both B2B and B2C audiences.

Key Responsibilities

Own the SEO roadmap: run keyword research, technical audits (crawl errors, site speed, Core Web Vitals), and on-page optimization across the site Build and manage SEM programs in Google Ads and Microsoft Advertising, including keyword bidding, audience targeting, and budget allocation Ship optimized landing pages and meta content in partnership with design and web engineering; manage A/B tests on ad copy and page variants Track and report on rankings, CTR, CPC, CPA, and organic-to-conversion attribution using GA4, Search Console, and Looker Studio dashboards Conduct competitor and SERP analysis to identify content gaps and new keyword opportunities Manage relationships with agencies and tools; stay current on algorithm updates and adjust strategy accordingly Advise content and product teams on SEO best practices during page launches and site migrations What We Are Looking For 3-6 years of hands-on SEO/SEM experience in B2B or B2C tech environments Deep proficiency with Google Ads, Microsoft Advertising, SEMrush or Ahrefs, Screaming Frog, and GA4 Working knowledge of technical SEO: schema markup, site architecture, canonicalization, and page-speed optimization Experience managing six-figure paid search budgets with measurable ROAS or pipeline targets Comfortable with spreadsheets and basic data analysis; SQL or Looker Studio experience is a plus Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: experience with programmatic SEO, HTML/CSS fundamentals, or demand-gen paid channels beyond search (paid social, display, retargeting)