SEO Specialist
About the Company
Market My Market delivers customized, full-service digital marketing campaigns designed to help businesses build their online presence and achieve measurable results. The company works primarily with law firms and dental practices, focusing on marketing strategies that support client growth. Market My Market values ownership, accountability, transparency, and continuous improvement. The team emphasizes delivering meaningful results for clients and ensuring employees understand the impact of their work.
About the Role
Market My Market is seeking an SEO Specialist to execute and improve search engine optimization activities across its client accounts. This role focuses on one primary area of SEO: technical SEO, local SEO, on-page SEO, or onboarding and analytics. You will develop specialized expertise while helping maintain consistent quality and execution standards across multiple campaigns. Working with SEO Managers and other specialists, you will implement SEO strategies, identify performance issues, analyze data, and recommend improvements. Depending on project needs, you may also coordinate specialized tasks with overseas freelancers and contribute to work outside your main area of expertise. This position is suited to an SEO professional who combines strong technical skills with attention to detail, efficient execution, and a commitment to measurable client results. Key Responsibilities ● Execute SEO tasks within a primary specialization across multiple client accounts. ● Maintain the quality, accuracy, and volume of deliverables while following established processes and best practices. ● Identify and resolve SEO errors and performance issues using Google Search Console and other relevant tools. ● Monitor developments in the SEO industry and apply relevant improvements within your area of expertise. ● Collaborate with SEO Managers to implement specialized tactics across client campaigns. ● Provide guidance and share knowledge to strengthen SEO practices across the team. ● Coordinate with overseas freelancers on specialized tasks when needed. ● Participate in team meetings, share insights, and document processes and successful implementations. ● Assist with tasks outside your core specialization when necessary to meet deadlines and business priorities. ● Conduct site audits, implement recommendations, and address technical or on-page issues. ● Optimize structured data, internal linking, content structure, and other on-site elements as appropriate. ● Implement and troubleshoot tags through Google Tag Manager when required. ● Analyze competitor strategies and identify opportunities to improve client performance. ● Prepare reports on specialized SEO metrics and interpret data to identify areas for improvement. ● Monitor the performance of SEO tactics across client accounts and provide data-driven recommendations. ● Document successful implementations and results for case studies. ● Collaborate with other specialists to coordinate integrated campaigns, share best practices, and maintain consistent quality standards. Core SEO Specializations ● Local SEO: Manage and optimize Google Business Profiles, build and clean up citations, implement local business schema, optimize geographic hub pages, conduct local keyword research, improve NAP consistency, and analyze local competitors. ● On-Page SEO: Optimize content, heading structures, SEO titles, meta descriptions, internal links, featured snippets, and FAQ schema. Conduct content gap analysis, E-E-A-T audits, and duplicate content identification and resolution. ● Technical SEO: Improve site speed and Core Web Vitals, optimize crawlability and indexing, implement structured data, resolve broken links, manage sitemaps, optimize Google Search Console performance, clean up redirect chains, and support website migrations and security optimization. ● Onboarding and Analytics: Configure Google Analytics and Google Tag Manager, establish goal tracking and conversion measurement, develop performance reporting systems, conduct competitor gap analysis, perform keyword research and website audits, and support ROI tracking and data-driven strategy development. Required Qualifications ● 2–4 years of SEO experience, with a focus on at least one specialty area. ● Strong technical skills and attention to detail. ● Experience with SEO tools such as Google Search Console, Google Analytics, and Ahrefs. ● Understanding of SEO best practices and current industry developments. ● Comfort using AI tools such as ChatGPT or Claude to support research, ideation, and workflow efficiency. ● Ability to analyze performance data, identify opportunities, and communicate actionable recommendations. ● Ability to work collaboratively while managing specialized tasks independently. Preferred Qualifications ● Experience in legal, medical, or dental marketing is an advantage. Performance Expectations Performance will be evaluated based on the quality and volume of specialized deliverables, contribution to client success metrics, adherence to established processes, suggestions for improvement, collaboration and knowledge sharing, and professional development within the chosen specialty. Compensation and Benefits ● Annual salary: $50,000–$57,000, depending on experience. ● Paid time off (PTO) and health insurance available from the first day of employment. ● 401(k) benefits available after one year of employment. Work Arrangement and Location Requirements ● Employment type: Full-time, salaried. ● Work arrangement: Fully remote. ● Eligible states: Alabama, California, Colorado, Florida, Iowa, Illinois, North Carolina, New Jersey, New York, Pennsylvania, Texas, and Virginia. ● Preference will be given to candidates based in Charlotte, North Carolina, where Market My Market has an office. Company Values Market My Market emphasizes the following values: ● Do What You Say. ● Be Honest and Transparent. ● Be Proactive, Not Reactive. ● Be Thought-Leading. ● Instill Trust Through Consistent Accountability. ● Always Do Better, Always Be Better. ● Do the Right Thing for Clients and Market My Market. Recruitment Notice Official recruitment communications will come only from email addresses ending in @marketmymarket.com or @applytojob.com. Other email domains claiming to represent the company should be treated as fraudulent. Market My Market will not conduct candidate interviews through Microsoft Teams.