Shopify Conversion Optimization Specialist (CRO-Focused) Needed

I have a client that’s a premium, direct-to-consumer beef brand selling curated bundle boxes and bulk beef. This is a defined, one-time project. Not ongoing management. ⸻ Primary Objectives

• Increase conversion rate on existing traffic
• Reduce decision fatigue on bundle product pages
• Improve clarity around value, quality, and what customers are actually getting
• Keep existing bundle SKUs while improving how options are presented ⸻ Scope of Work 1. Homepage Structure Optimization
• Refine above-the-fold messaging (headline, subhead, CTA)
• Reorder and simplify sections for clarity and trust
• Ensure the value proposition is immediately clear before scrolling
• If necessary, recommend a lightweight structural theme adjustment (not a full rebuild) ⸻ 2. Bundle Product Page Optimization
• Restructure option selection for clarity (same bundles, better logic)
• Improve readability and scannability
• Reduce cognitive load during selection
• Ensure selected options visually connect to outcomes
• Improve mobile decision flow ⸻ 3. Product Display Logic
• Improve how bundles are grouped and presented
• Suggest default selections where appropriate
• Keep inventory constraints in mind (limited cuts, rotating availability)
• Ensure the logic supports inventory-constrained selling ⸻ 4. Visual Clarity Enhancements
• Improve product visuals for clarity and consistency
• Use AI tools where appropriate to:
• Clean up images
• Standardize presentation
• Create simple visual explainers (cuts, bundle contents, meal equivalents)
• No misleading imagery — accuracy matters ⸻ What This Is NOT
• ❌ Full Shopify rebuild
• ❌ Custom-coded platform overhaul
• ❌ Custom app development
• ❌ Ongoing site management
• ❌ Paid ads or email marketing A theme change is only considered if it is lightweight, conversion-driven, and within timeline. ⸻ Ideal Candidate
• Strong experience with Shopify product pages and bundle logic
• Conversion-focused mindset (UX over aesthetics)
• Comfortable working within existing themes and improving structure
• Understands DTC food, CPG, or high-consideration purchases
• Can execute cleanly without overengineering Bonus if you’ve worked with:
• Subscription boxes
• Food or meat brands
• Inventory-constrained products ⸻ Deliverables
• Updated homepage structure (implemented or clearly specified)
• Optimized bundle product pages
• Improved option logic and display
• Enhanced product visuals (or assets ready for upload)
• Brief explanation of changes and rationale ⸻ How to Apply Please include:
• Examples of Shopify product pages you’ve optimized
• Brief explanation of how you approach conversion for complex products
• Confirmation you understand this is a structure + conversion project, not a cosmetic redesign Apply tot his job