Shopper Marketing Manager

THIS IS NOT A ROLE WITH FORCEBRANDS Title: Shopper Marketing & Commercialization Manager Location: Fully Remote with preference for West Coast Candidates Industry: Food and Beverage

Responsibilities

Own retailer-specific shopper programs, including displays, features, secondary placements, and shopper toolkits Coordinate digital and print coupons, clearing-house activity, offer strategy, trade tools, redemption tracking, and Finance / Sales alignment Manage demo and sampling programs tied to key retailer resets Own commercialization after the handoff from Brand and Content, including PIM, retailer portals, item setup, POS, sell sheets, asset trafficking, and launch readiness Serve as Marketing’s primary point of contact for Sales and develop buyer-facing stories on sell-through, velocity, incrementality, and category recruitment using SPINS, Circana, Nielsen, and account data Run tactical account-level retail media and digital shelf work within Growth’s framework; Growth owns strategy and platform management for Amazon, Target, and Walmart Candidate Profile 4+ years of shopper marketing experience; target 4–6+ years in shopper, trade, retail, or customer marketing within CPG Food or beverage experience preferred Hands-on ownership of retailer-specific activation and programs that drive trial at point of purchase Experience managing sampling or demos around retailer reset cycles Coupon, clearing-house, offer strategy, redemption tracking, or trade-promotion experience; Vividly or comparable tools are a plus Commercialization experience with PIM, item setup, retailer portals, POS, sell sheets, asset trafficking, and launch readiness Fluency in SPINS, Circana, Nielsen, or retailer scorecards, with the ability to turn data into buyer-facing stories Comfortable partnering closely with Sales and operating hands-on in a lean team Walmart, Target, Whole Foods, UNFI, or KeHE relationships are strong pluses