Social Media Lead (Digital Assets)

Spectrum Search is partnered with a security infrastructure company working across cybersecurity and digital assets to hire a Social Media Lead. This is a hands-on opportunity to shape the company’s social presence, translate technical ideas into compelling content and build a video content operation from the ground up. About the opportunity The company develops security technology, publishes research and creates open-source tools. It is looking for a social media specialist who combines editorial judgement with the practical skills to write, film, edit, design and publish independently. The focus is on building a recognisable, credible brand through content that earns attention and supports wider business objectives. Success will involve strengthening the company’s reputation, creating opportunities and developing an engaged audience. The role Sitting within the go-to-market function, the Social Media Lead will own the company’s presence across X, LinkedIn and other relevant platforms. The remit combines strategy with direct content creation. Working with founders and leadership, you will develop the company’s voice, strengthen executive profiles and turn research, product developments and industry conversations into relevant social content. You will also establish repeatable video formats, balancing timely publishing with the production quality and technical accuracy each subject requires. Key responsibilities Own social media planning, content creation and publishing across the company’s channels. Translate technical research, launches, industry news and events into accessible, engaging content without losing accuracy. Write posts, threads, announcements, explainers and platform-appropriate creative content. Produce and edit short-form video using interviews, podcast recordings, event footage and original concepts. Build repeatable formats for video, explainers and original content series. Use artificial intelligence tools to develop graphics, video, animations and creative concepts, applying strong editorial and visual quality control. Identify relevant industry stories and contribute thoughtfully to emerging conversations. Work with founders and leadership on their individual social presence. Track performance, test formats and refine the approach around audience engagement and broader organisational goals. Take ideas from initial concept through to publication, prioritising effort according to their potential value. Essential requirements Evidence of effective social media, content, media or marketing work with measurable impact. A demonstrable track record of growing an account, audience, publication, brand or personal following. Excellent writing, editing and proofreading skills, with sound judgement around tone and presentation. Deep familiarity with X, including how content spreads and how different online communities engage. Strong understanding of Bitcoin and the wider digital asset community, including its communication styles and sensitivities. Strong video editing and visual content creation skills, including turning raw footage into polished social content. Practical fluency with AI creative tools and the judgement to identify and improve weak outputs. The ability to make complex technical subjects accessible and interesting. An interest in emerging technology, cryptography, cybersecurity or finance. Confidence working independently, developing ideas and delivering finished work from a broad brief. Location and remote setup This is a full-time, remote role based in the United States.