Social Media Manager (Remote)
About the Company
Valore Campus helps students make college more affordable by providing access to textbooks and course materials through rentals, buybacks, and other purchasing options. The company serves students nationwide and focuses on helping them access the resources they need for academic success.
About the Role
Valore Campus is seeking a creative and data-driven Social Media Manager to strengthen its brand presence and connect with high school and college students across social platforms. This role will lead social media strategy, content creation, community engagement, and performance analysis, with a focus on reaching Gen Z audiences and supporting brand awareness, engagement, and sales. The ideal candidate understands digital culture, can create platform-specific content, and knows how to turn social media insights into effective strategies. You will collaborate with marketing, creative, and product teams while building relationships with influencers, creators, and campus communities.
Key Responsibilities
Develop and execute social media strategies across TikTok, Instagram, YouTube, X, LinkedIn, and emerging platforms. Create and publish engaging content, including posts, Reels, Stories, TikToks, Shorts, graphics, memes, and trend-based content. Maintain the social media content calendar and coordinate consistent posting across platforms. Develop content that supports brand awareness, audience engagement, and sales among Gen Z audiences. Write compelling captions and adapt the brand voice to suit different social media platforms. Manage daily posting, scheduling, comments, direct messages, and community interactions. Participate in relevant online conversations to strengthen brand visibility and connect with students. Identify cultural trends, viral moments, memes, and emerging content formats relevant to the target audience. Collaborate with creative, marketing, and product teams to align social content with campaigns, product launches, and promotions. Coordinate content initiatives with design teams and campus ambassadors to encourage user-generated content. Build relationships with student influencers, content creators, ambassadors, and campus organizations. Explore influencer partnerships and creative approaches to expand audience reach and credibility. Align social media campaigns with key business periods, including rental season, buyback season, back-to-school, and finals. Track and report on engagement, reach, conversions, and follower growth. Use performance data and platform insights to improve content strategy and campaign effectiveness. Monitor competitors, industry developments, and changing social media trends.
Required Qualifications
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience. At least 2 years of experience in social media management. Strong understanding of Gen Z digital culture, TikTok trends, memes, and the unique characteristics of different social platforms. Excellent copywriting skills and the ability to adapt messaging to different audiences and channels. Experience with social media reporting tools such as Hootsuite, Sprout, Later, or Meta Business Suite. Ability to analyze performance metrics and adjust strategies based on results. Creative skills in content development, visual storytelling, and video editing. Strong organizational and planning skills, with attention to detail. Ability to manage multiple projects and priorities simultaneously. Self-motivation and the ability to work independently with minimal direction. A proactive approach to identifying new ways to engage audiences. Comfort with appearing on camera and/or managing user-generated content production.
Preferred Qualifications
Experience managing social media for multiple brands. Experience working with business-to-consumer educational brands. Background in influencer partnerships and campaign management. Familiarity with paid social advertising and A/B testing. An interest in education and student success. Salary and Benefit s Valore Campus offers a competitive salary and benefits package. Additional details about compensation and specific benefits are not provided in the job description. Professional Growth The role offers opportunities to make a direct contribution to making education more affordable, collaborate with a mission-driven team, and develop professionally in a fast-moving digital marketing environment. Employment Details Employment Type: Full-time Industry: Higher Education Job Function: Strategy/Planning and Information Technology