Social Media Marketing Intern

Company Description

Kindred Tutors is a STEM-focused test preparation business built on the belief that kindness drives results. We help students build confidence and improve academic performance through structured, engineering-based preparation for standardized tests, including the SHSAT and SAT. Our approach combines analytical problem-solving with a student-centered philosophy, helping learners develop the skills and confidence they need to succeed. Role Description Kindred Tutors is seeking a creative, proactive, and self-directed Social Media Marketing Intern to help grow our social media presence and support the marketing of our educational programs. This is a hands-on creative role for someone who enjoys turning ideas into engaging content. You’ll contribute to the content creation process from start to finish, including brainstorming concepts, designing graphics and carousels, editing Reels, writing captions, and scheduling posts. Working directly with the founder and marketing partner, you’ll help create content for Instagram, Facebook, and LinkedIn that communicates our mission, showcases our programs, and connects with students and families. This role is ideal for someone who enjoys creative problem-solving, has an eye for visual storytelling, and wants practical experience developing and executing social media marketing initiatives in an early-stage business. Note: Kindred Tutors is currently a pre-revenue, early-stage business. This is a part-time, project-based collaboration with an expected commitment of approximately 8-15 hours per week. What You Will Gain Portfolio-Building Experience: Build real-world experience creating social media campaigns, graphics, short-form video, and marketing content for an early-stage education business Creative Ownership: Take ownership of meaningful content projects and help shape Kindred Tutors’ visual identity and social media presence Professional Growth: Work directly with the founder and gain hands-on experience across content strategy, social media marketing, design, video, and campaign development Flexible Commitment: Work with a remote schedule that adapts seamlessly around your existing professional role, freelance projects, or academic studies Mission-Driven Impact: Directly contribute to an early-stage educational business dedicated to making high-quality STEM education accessible, inclusive, and human-centered

Responsibilities

Brainstorm creative content ideas and develop concepts for Instagram, Facebook, and LinkedIn. Design social media graphics, carousels, and other marketing materials using Canva or similar tools. Use AI-assisted creative tools, including Canva AI, to explore concepts and streamline content creation. Edit short-form videos and Reels for social media. Write and refine captions that communicate Kindred Tutors’ mission, programs, and value to students and families. Repurpose existing educational materials and ideas into engaging social media content. Help organize and maintain a social media content calendar. Schedule and publish posts using Buffer. Create content to support program launches, promotional campaigns, and other marketing initiatives. Monitor relevant social media trends and suggest opportunities to experiment with new formats. Review basic engagement and performance metrics to identify opportunities for improvement. Collaborate with the founder to refine content ideas, maintain brand consistency, and support the overall social media strategy.

Qualifications

Experience creating content for Instagram, Facebook, LinkedIn, or similar platforms, whether through personal projects, student organizations, internships, or professional work. Strong visual communication skills and a creative eye. Familiarity with Canva or similar graphic design tools. Experience editing short-form videos or Reels. Strong writing skills and attention to detail. Basic understanding of social media marketing and content creation. Willingness to experiment with AI-assisted creative tools; experience with Canva AI is a plus. Ability to brainstorm ideas and translate them into engaging content. Organized, proactive, and comfortable working independently in a remote environment. Willingness to incorporate feedback and maintain a consistent brand voice and visual identity. Interest in education, STEM, digital marketing, design, or content creation is a plus. Experience with Buffer or similar social media scheduling tools is a plus. Preferred: A portfolio or examples of previous content, including personal projects or work created for school clubs, organizations, or other social media accounts.