Social Media & Marketing Specialist - Remote Work
About the Company
Rockstar is an Arizona-based staffing company that helps healthcare businesses across the United States streamline operations by connecting them with skilled remote professionals. The company works with talented individuals from around the world, offering remote career opportunities that support personal and professional growth. Rockstar is committed to matching professionals with client needs while upholding its core values of integrity, excellence, and long-term service. Its work focuses on helping healthcare practices improve operations, support patients, and build stronger connections with their communities.
About the Role
Rockstar is seeking a creative, organized, and proactive Social Media & Marketing Specialist to support U.S.-based businesses in a full-time remote capacity. The role involves managing clients' digital presence, from content planning and creation to scheduling, performance analysis, and community engagement. You will manage social media platforms, develop marketing content, support digital campaigns, monitor results, and help clients increase their online visibility. Depending on the client, the position may also include website updates, SEO support, email marketing, referral outreach, recruitment marketing, and occasional executive or personal assistant duties. The ideal candidate takes initiative, generates new ideas, maintains consistent execution, and understands how to create content that strengthens brand awareness and delivers measurable results.
Key Responsibilities
Manage and grow social media profiles across Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile. Develop and maintain content calendars to ensure consistent, on-brand posting across active channels. Coordinate content collection from internal teams, staff members, and multiple business locations as needed. Monitor social media engagement, comments, and messages, responding or directing inquiries appropriately. Track and report social media metrics, follower growth, and engagement trends. Create engaging visual and written content, including graphics, reels, short-form videos, carousels, captions, and promotional materials. Edit video content using CapCut or similar tools to support timely content delivery. Design branded assets using Canva or equivalent tools while maintaining visual consistency. Write compelling copy for social media posts, newsletters, blogs, and promotional materials that reflects each client's brand voice and values. Develop content themes, campaign concepts, and creative ideas proactively. Support email marketing campaigns using Mailchimp or similar platforms. Assist with website content updates, blog publishing, landing pages, and job postings. Support basic SEO improvements and monitor website analytics and traffic performance. Manage online advertising campaigns and assist with paid social media or digital advertising activities as assigned. Monitor online reputation management, including Google reviews and other public-facing brand channels. Support campaigns designed to increase referrals, improve brand awareness, and drive new client or patient starts. Assist with outreach to referral partners, community organizations, schools, and other external stakeholders. Help plan and promote internal and external events, workshops, community activities, and organizational milestones. Create promotional materials for events, programs, and service launches. Support recruitment and employer branding through job postings, team highlights, and culture-focused content. Track key performance indicators, including engagement rates, reach, referral growth, website analytics, and campaign outcomes. Provide regular performance reports to leadership, including clear data summaries and actionable recommendations. Analyze campaign effectiveness and recommend improvements based on performance results. Stay informed about social media algorithm changes, content trends, and digital marketing best practices. Depending on the client, provide supplementary executive or personal assistant support, including scheduling, inbox organization, task coordination, document preparation, and general administrative assistance.
Required Qualifications
At least 2 years of experience in social media management, digital marketing, or content creation. Demonstrated ability to create high-quality visual and written content across multiple platforms. Proficiency in Canva or equivalent design tools, with strong visual judgment. Experience managing content calendars, posting schedules, and multi-platform publishing workflows. Strong written English communication skills and the ability to maintain a consistent, professional brand voice. A self-directed and proactive approach, with the ability to generate ideas, manage deadlines, and execute tasks independently. Ability to work with leadership and internal teams to gather content, align on marketing direction, and report results. A reliable home office setup with a stable internet connection.
Preferred Qualifications
Experience supporting healthcare, wellness, therapy, or community-focused organizations. Familiarity with video editing tools such as CapCut or similar platforms. Experience with email marketing platforms such as Mailchimp or equivalent tools. Basic understanding of SEO principles, website content management, and analytics platforms. Experience with paid social media or digital advertising campaigns. Experience supporting multi-location businesses or coordinating content across multiple teams. Familiarity with Google Workspace or Microsoft 365. What Rockstar Looks For Creativity: The ability to develop fresh ideas, original concepts, and engaging storytelling through content. Consistency: The ability to maintain a steady, on-brand presence across platforms and publishing schedules. Initiative: The ability to understand a brand and its audience, identify opportunities, and propose ideas without waiting for direction. Analytical Thinking: The ability to interpret performance data, identify what works, and use insights to improve results. Professionalism: The ability to represent clients' brands with accuracy, care, and strong written English communication. Salary and Benefits Competitive salary commensurate with experience. Professional development opportunities and long-term career growth. A collaborative and supportive team environment. Stable, full-time remote employment supporting U.S.-based clients. The opportunity to help businesses strengthen their brands and connect with the communities they serve. Location and Work Arrangement This is a full-time remote position supporting U.S.-based businesses. Rockstar is headquartered in Arizona and works with professionals from around the world. A reliable home office and stable internet connection are required.