Software Engineer III
Job Role: Software Engineer III Location: Remote Duration: 6 Months Primary Responsibilities: - Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions. - Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure. - Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior. - Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters. - Execute end-to-end growth and promotional experimentation. Key Required Competencies: - Deep Linking and Mobile Attribution: Expertise in developing and managing campaign links across web and mobile applications. - SQL and Data Pipelines: Proficiency in constructing audience segmentation tables from complex behavioral datasets. - Advertising Platform Integration: Proficiency with conversion pixels, custom audience integrations, and campaign tracking architectures. - Backend or Full-Stack Engineering: Demonstrated skill in Python alongside Hack/PHP, Java, or JavaScript. - A/B Testing and Experimentation Frameworks: Experience in designing, executing, and evaluating growth experiments. Must-Have Skills: - Deeplinking, campaign tracking and attribution at consumer scale (App Links / Universal Links, iOS/Android/web, URL parameter taxonomies, click-to-conversion attribution) - Marketing data and audience engineering — strong SQL, behavioral signal tables, scheduled pipelines, syncing custom audiences into an ads platform or CDP - Growth marketing platform engineering with a proven track record partnering directly with marketing teams
Nice-to-Have
Skills: - Lifecycle messaging and personalization — marketing automation platform integration (SFClient, Braze, Iterable or equivalent), journey/trigger config, API-driven personalization - Email marketing with ML propensity and personalization layers - Big-tech / large consumer-platform background; dashboarding and self-serve tooling for non-engineers