Strategic Events Manager
Title: Strategic Events Manager (Demand Generation) Data Security SaaS Location: Remote (US) or Onsite in Palo Alto, CA Job Summary Join a leading, publicly traded data security company as the Strategic Events Manager, focused on driving event demand generation for flagship user conferences, major virtual summits (5K 20K+ registrants), and Tier 1 industry tradeshows. This high-impact role owns the strategy and execution of multi-channel campaigns, collaborating cross-functionally to deliver measurable pipeline and ROI for all event programs. Ideal for experienced B2B demand generation professionals with proven success in event marketing, registration acquisition, and campaign analytics. Key Skills Demand Generation | Event Marketing | Integrated Campaigns | Registration | Pipeline | ROI | Paid Digital | Email Marketing | Virtual Events | Tradeshows | Salesforce | Tableau | Cvent | Goldcast | Swoogo | Asana | Cybersecurity | B2B | SaaS
Key Responsibilities
Own end-to-end demand generation strategy and execution for annual user conference, virtual summits, and industry tradeshows. Build and maintain a repeatable promotional playbook for hosted and third-party events, including post-event lead routing. Set and achieve registration targets in partnership with Web, Digital, Field Marketing, Marketing Operations, and Sales teams. Develop, manage, and execute integrated multi-channel promotional campaigns across paid digital, email, web, and sales outreach. Run weekly cross-functional promo syncs to drive alignment and accountability. Measure, report, and iterate on campaign performance using CRM and BI dashboards (Salesforce, Tableau). Present campaign plans and outcomes to internal stakeholders and executives. Co-own campaign delivery alongside the Strategic Events Manager. Contribute creative ideas for event hype and external promotion. Recruiter Insights High-visibility portfolio: Lead demand gen for flagship user conferences and Tier 1 security tradeshows (RSAC, Black Hat). Attractive resume line for B2B SaaS and cybersecurity event marketers. Flexible work arrangement: Fully remote or onsite in Palo Alto for Bay Area candidates. No current submittals: Early applicants can set the bar. Bonus skills: Experience with Goldcast, Swoogo, Cvent, Salesforce, Tableau, Asana, and major industry events is preferred but not required. Candidate Insights Impactful role: Own strategy and execution on industry-leading events with large-scale reach (10K+ virtual, 2K+ in-person). Diverse event portfolio: Gain experience across user conferences, virtual summits, and top tradeshows. Collaboration: Work closely with cross-functional teams and present directly to executives. Career growth: Strong opportunity for visibility and advancement in B2B SaaS and cybersecurity marketing. Flexible location: Remote with option for onsite engagement in Silicon Valley. This role is ideal for event demand gen leaders looking for visibility, ownership, and the chance to work on some of the most recognized events in the cybersecurity industry.