Strategic Head of Customer Marketing & Advocacy – Global Brand Leadership, Retention & Customer Success Champion at brighthush

About brighthush

brighthush is a pioneering technology powerhouse that empowers developers to build, test, and release software at unprecedented speed and safety. By delivering a feature‑flagging platform that sits at the core of modern DevOps pipelines, brighthush enables engineering teams to experiment, personalize, and roll out new capabilities with confidence. Our mission is to eliminate the friction that slows digital transformation, allowing businesses to innovate faster, deliver richer customer experiences, and scale with agility.

With a global footprint spanning North America, Europe, and Asia, brighthush serves a diverse portfolio of enterprises—from fintech startups to Fortune 500 enterprises—helping them navigate the complexities of continuous delivery, multi‑environment deployments, and feature governance. Our culture is built on humility, collaboration, and a relentless focus on customer success. We are an equal‑opportunity employer that celebrates diversity and inclusion, and we are committed to creating an environment where every team member can thrive.

Position Overview

We are seeking a visionary, results‑driven Head of Customer Marketing & Advocacy to lead brighthush’s global customer marketing function. In this pivotal role, you will shape the narrative that positions brighthush as the definitive platform for feature‑flagging and continuous delivery. You will drive customer health, retention, and advocacy, ensuring that our most influential customers become passionate ambassadors for our brand.

As the steward of our customer storytelling, advisory board, and peer‑review programs, you will collaborate closely with executive leadership, product, sales, and customer success teams to create a seamless, data‑driven advocacy ecosystem. Your strategic vision will translate into tangible programs that elevate customer engagement, generate high‑quality case studies, and reinforce brighthush’s market leadership.

Key Responsibilities

• Customer Storytelling & Content Creation – Build and maintain a robust pipeline of customer stories that showcase how enterprises solve critical business challenges using brighthush. Produce written case studies, video testimonials, and quote assets that resonate across marketing, sales, and product teams.
• Executive Advisory Board – Establish and nurture an executive advisory board composed of C‑suite leaders from our most strategic accounts. Facilitate regular interactions, gather candid feedback, and transform insights into actionable product and marketing initiatives.
• Customer Advocacy Program Design – Design, launch, and continuously optimize advocacy programs and incentive structures that attract and retain high‑impact customer advocates. Leverage data analytics and automation to identify new opportunities and scale participation.
• Live Customer Engagement – Source and manage customers who speak live at brighthush events, webinars, and partner conferences. Coordinate logistics, prepare speaking materials, and ensure a compelling narrative that aligns with our brand messaging.
• Peer Review & Reputation Management – Oversee all peer‑review platforms (G2, Peerspot, Gartner Peer Insights, TrustRadius) to maintain and enhance brighthush’s leader status. Develop strategies to encourage reviews, respond to feedback, and leverage positive testimonials in marketing collateral.
• Cross‑Functional Collaboration – Partner with product, sales, and customer success to align advocacy initiatives with go‑to‑market strategies. Provide insights that shape product positioning, messaging, and feature roadmaps.
• Feedback Loop & Insight Capture – Build scalable feedback mechanisms that capture customer insights from advocacy programs, events, and peer reviews. Translate these insights into data‑driven recommendations for marketing, product, and customer experience teams.
• Team Leadership & Development – Lead a high‑performing team of customer marketing specialists, fostering a culture of continuous improvement, ownership, and professional growth.

Essential Qualifications

• Minimum of 12 years of progressive experience in customer marketing, advocacy, or related fields, with at least 3 years in a supervisory role.
• 7+ years of hands‑on customer advocacy experience, managing a team of individual contributors.
• Proven track record of building scalable operational frameworks and leading cross‑functional programs that drive measurable business outcomes.
• Deep experience working with developer and software engineering audiences, understanding their challenges and motivations.
• Expertise in using advocacy tools such as Champion, UserEvidence, or equivalent platforms.
• Strong analytical mindset with proficiency in CRM (Salesforce, HubSpot) and customer lifecycle tools (Gainsight, Totango).
• Exceptional written and verbal communication skills, capable of crafting compelling content for diverse audiences—from C‑suite executives to technical teams.
• Experience managing global, remote teams and collaborating with stakeholders across time zones.

Preferred Qualifications

• Background in SaaS or technology companies that serve developer communities.
• Experience with data‑driven marketing automation platforms (Marketo, Pardot, Eloqua).
• Knowledge of feature‑flagging, continuous delivery, or DevOps practices.
• Track record of growing and monetizing customer advocacy programs.
• Experience with equity‑based incentive programs and understanding of RSU structures.

Skills & Competencies

• Strategic Thinking – Ability to translate customer insights into long‑term advocacy strategies.
• Leadership – Inspire, coach, and develop a high‑performing team.
• Project Management – Manage multiple initiatives simultaneously, ensuring on‑time delivery.
• Data Literacy – Analyze metrics, derive insights, and present findings to stakeholders.
• Storytelling – Craft narratives that resonate with technical and business audiences.
• Collaboration – Work effectively with cross‑functional teams and external partners.
• Adaptability – Thrive in a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is designed to evolve with your ambitions. As Head of Customer Marketing, you will:

• Lead a strategic function that directly influences product roadmap and go‑to‑market strategy.
• Collaborate with senior executives, gaining exposure to company‑wide decision‑making.
• Mentor and develop a team of marketing professionals, building a legacy of leadership.
• Participate in industry conferences, speaking engagements, and thought‑leadership initiatives.
• Access continuous learning resources, including certifications, workshops, and a generous learning stipend.

Work Environment & Culture

brighthush embraces a hybrid work model that balances remote flexibility with in‑office collaboration. Our culture is defined by:

• Inclusivity – A diverse workforce where every voice is heard.
• Transparency – Open communication channels and data‑driven decision making.
• Collaboration – Cross‑functional teams that break down silos.
• Innovation – A safe space to experiment, fail fast, and iterate.
• Well‑being – Comprehensive health benefits, mental‑health resources, and flexible time off.

Compensation & Benefits

We offer a competitive total‑compensation package that includes:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonus target (up to 15% of base).
• Restricted Stock Units (RSUs) that vest over a four‑year period.
• Health, vision, and dental insurance for you and your dependents.
• Comprehensive mental‑health and wellness benefits.
• Generous paid time off, parental leave, and flexible work arrangements.
• Learning stipend and access to professional development programs.

How to Apply

If you are passionate about elevating customer voices, driving brand leadership, and shaping the future of feature‑flagging technology, we encourage you to apply. Submit your resume, a cover letter detailing your advocacy achievements, and any relevant portfolio pieces through our careers portal.

We look forward to exploring how your expertise can help brighthush continue to empower developers worldwide.