Strategic Social Media & Video Repurposing Virtual Assistant – Driving Emotional Well‑Being Storytelling, Engagement, and Brand Growth for brighthush

About brighthush

brighthush is a forward‑thinking, purpose‑driven organization that empowers individuals and workplaces to thrive through emotional resilience, mindful leadership, and evidence‑based wellbeing practices. With a portfolio that spans books, online courses, live workshops, and high‑impact speaking engagements, brighthush has become a trusted voice in the emotional wellbeing space. Our mission is simple: to help people navigate life’s challenges with clarity, compassion, and confidence.

As we expand our reach, we’re looking for a dynamic, creative, and tech‑savvy Virtual Assistant who can transform our rich library of audio and video content into engaging, shareable social media assets. If you’re passionate about storytelling, have a knack for short‑form video, and thrive in a collaborative, remote environment, we want to hear from you.

Why Join brighthush?

• Impactful Work: Your content will directly support people’s emotional growth and professional development.
• Remote Flexibility: Work from anywhere with a flexible schedule that respects your life and time zones.
• Growth Opportunities: Learn from a seasoned emotional wellbeing specialist, gain exposure to digital marketing, and build a portfolio that showcases your creative and strategic skills.
• Collaborative Culture: We value open communication, continuous learning, and a supportive team that celebrates every win.
• Competitive Compensation: We offer a fair hourly rate, performance‑based bonuses, and a comprehensive benefits package that includes professional development funds, wellness stipends, and more.

Key Responsibilities

1. Video Content Repurposing & Editing

• Curate and organize existing podcast interviews, speaker appearances, and other media assets into a searchable digital library.
• Identify compelling segments that can be transformed into short‑form videos for LinkedIn, Facebook, Instagram, and YouTube.
• Produce polished clips with captions, subtitles, titles, and basic graphics that reflect brighthush’s brand voice and visual style.
• Maintain an organized digital library of source files, edited videos, and published assets, ensuring easy retrieval for future projects.
• Recommend creative ways to reuse content, reducing the need for new recordings and maximizing ROI.

2. Social Media Management

• Manage and grow brighthush’s presence on LinkedIn, Facebook, and Instagram, ensuring consistent brand messaging across platforms.
• Develop a practical content calendar aligned with our business goals and audience insights, including seasonal themes and campaign milestones.
• Write engaging captions, calls to action, and hashtags that resonate with our community and drive interaction.
• Schedule and publish posts using tools like Meta Business Suite, Buffer, or Later, ensuring optimal posting times for each platform.
• Monitor engagement metrics and adjust posting frequency to maximize reach without over‑extending resources.

3. Marketing & Sales Support

• Promote brighthush’s books, online courses, and speaking engagements through targeted social media campaigns.
• Embed clear, conversion‑oriented calls to action that drive traffic to purchase pages and registration forms.
• Analyze engagement data to identify high‑performing content and refine promotional strategies.
• Collaborate with the marketing team to align content with broader sales objectives and product launches.

4. Content Planning & Strategy

• Review existing assets to uncover new repurposing opportunities and identify gaps in our content library.
• Create a repeatable workflow that minimizes manual effort while maximizing output, including templates, checklists, and automation scripts.
• Recommend content themes, formats, and posting schedules that align with our target audience’s preferences and platform best practices.
• Provide clear rationale for each recommendation, ensuring transparency and alignment with brand strategy.

5. Instagram Guidance & Digital Skills Support

• Educate the brand lead on Instagram’s features, best practices, and growth tactics, including Reels, Stories, and Guides.
• Guide step‑by‑step content publishing, Reels creation, link placement, and community engagement, ensuring a cohesive brand experience.
• Recommend new features or platforms only when they add tangible value to our marketing mix.

6. Performance Monitoring & Reporting

• Track content production, publishing, and engagement metrics across all platforms.
• Identify trends, high‑performing content, and opportunities for further repurposing or optimization.
• Deliver concise, data‑driven reports that inform strategy adjustments and showcase ROI to stakeholders.

7. Communication & Collaboration

• Maintain proactive, clear communication via WhatsApp and scheduled check‑ins, ensuring alignment on priorities and deadlines.
• Seek clarification when priorities shift and keep stakeholders informed of progress and potential roadblocks.
• Submit content for review, incorporate feedback, and keep an organized record of changes for future reference.

Essential Qualifications

• Proven experience in social media management and content creation across multiple platforms.
• Strong short‑form video editing skills using CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent.
• Ability to extract engaging clips from longer audio/video recordings and transform them into shareable assets.
• Excellent written English – captions, descriptions, and professional communication.
• Familiarity with LinkedIn, Facebook, and Instagram platforms, including algorithm nuances and best posting times.
• Understanding of content calendars, scheduling tools, and audience engagement strategies.
• Basic digital marketing knowledge – promotion, conversion, and funnel concepts.
• Organized, detail‑oriented, and capable of working independently in a remote setting.
• Willingness to explain tools, processes, and marketing concepts to a non‑technical client.

Preferred Qualifications

• Experience managing YouTube channels and preparing videos for the platform.
• Track record of promoting books, online courses, or coaching services through social media.
• Proficiency with social media analytics and performance reporting tools.
• Experience with content repurposing workflows and basic marketing funnels.
• Familiarity with scheduling, editing, and graphic design tools (Canva, Adobe Spark, Later).
• Background supporting speakers, authors, coaches, or personal brands.
• Ability to develop balanced content strategies that blend education, brand awareness, and sales.

Skills & Competencies

• Creative storytelling and visual communication.
• Technical proficiency in video editing and graphic design.
• Strategic thinking and data‑driven decision making.
• Excellent time‑management and prioritization.
• Strong interpersonal skills and a collaborative mindset.
• Adaptability to evolving platforms and emerging trends.
• Self‑motivation and a proactive approach to problem solving.

Career Growth & Learning

At brighthush, we believe in continuous learning. As a Virtual Assistant, you’ll:

• Gain hands‑on experience with emotional wellbeing content and thought leadership.
• Develop advanced video editing and storytelling skills that set you apart in the digital media landscape.
• Learn digital marketing fundamentals, including conversion funnels, audience segmentation, and performance analytics.
• Build a portfolio that showcases your ability to drive brand awareness and sales through social media.
• Receive mentorship from a seasoned emotional wellbeing specialist and marketing strategist.

Work Environment & Culture

Our remote team values:

• Flexibility – work from anywhere, with a schedule that respects your time zone.
• Transparency – open communication, clear expectations, and regular feedback.
• Collaboration – a supportive network that celebrates wins and learns from challenges.
• Wellness – we prioritize mental and emotional health, offering resources, mindfulness sessions, and wellness stipends.

Compensation & Benefits

We offer a competitive hourly rate commensurate with experience, plus:

• Performance‑based bonuses tied to engagement and sales metrics.
• Professional development stipend for courses, certifications, or conferences.
• Wellness benefits, including access to guided meditation apps and virtual fitness classes.
• Flexible work hours and a fully remote setup.
• Annual performance review and career advancement opportunities.

Working Arrangement & Expectations

• Commitment: Minimum 10 hours per week, with flexibility to scale up to 15–20 hours as needed.
• Schedule: Flexible; we operate across international time zones and value early‑morning productivity.
• Communication: WhatsApp for daily check‑ins, plus scheduled weekly calls for strategy alignment.
• Content Approval: All content will be reviewed and approved by the brand lead before publishing.
• Start Date: To be confirmed after onboarding.
• Hiring Urgency: We’re taking our time to find the right fit, so there’s no rush.

How to Apply

If you’re ready to bring your creativity, technical skill, and strategic mindset to a brand that makes a difference, we’d love to hear from you. Please submit:

• A brief cover letter explaining why you’re excited about this role.
• Your resume highlighting relevant experience.
• Links to a portfolio or samples of video editing and social media work.
• Any certifications or courses related to digital marketing or video production.

Send your application to [email protected] and include “Virtual Assistant – Social Media & Video Repurposing” in the subject line.

Join brighthush and help us amplify voices that inspire resilience, clarity, and growth.

We look forward to collaborating with a passionate, proactive, and creative professional who is eager to make an impact through storytelling and digital engagement.