Strategy & Insights Manager (Influencer Marketing)
About The Shelf
The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.
Everyone claims to be data-backed. We prove it:
📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions 📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time 🥈 One of our TikTok ads ranked #2 globally for an entire month
But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.
💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored ✈️ In-person off-sites in Atlanta to foster real connection
About the role
- We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.
What you'll do
🔍 Market Intelligence Support
- Research platforms, brands, and verticals
- Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
- Identify algorithm-centric cultural trends shaping content and influencer strategy
📊 Strategy Support
- Build data-rich decks for pitches and campaigns
- Translate data into compelling narratives
- Source high-quality, relevant creators within the social landscape
- Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
- Align creator ecosystems and platform behaviors with campaign goals
- Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
🤖 AI & Content Intelligence
- Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
- Support initiatives around trendspotting and creator discovery using AI
🤝 Cross-Functional Collaboration
Work closely with multiple teams to deliver strategic impact across the business:
- Creative: Support ongoing client renewals with trend and creator insight
- New Business: Contribute to RFPs with standout strategy and creator POVs
- Marketing: Provide strategic input and support for agency webinars and thought leadership content Product: Partner with internal stakeholders on evolving agency tech and UI needs
- Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published
Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company
🎨 Major Bonus: Strong visual design skills
Why You’ll Love It Here
We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.
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