Vice President Marketing
Company Description
Hitesh Light Decoration (HLD), founded in 1999, is a specialized event management services provider focused on electrification and HVAC solutions for exhibitions, trade shows, sports events, musical nights, government programs, property décor, religious events, and similar large-scale gatherings. The company delivers comprehensive temporary electrification services, including transmission and distribution, general and decorative lighting, and a range of ventilation solutions such as ceiling fans, air coolers, pedestal fans, and mist fans. HLD also provides diesel generator sets, earthing solutions, and multiple types of air conditioning systems to ensure reliable power and climate control at events. The organization is known for its technical expertise and ability to support complex, high-profile events across India. Role Description The Vice President Marketing is a full-time, remote role responsible for leading the marketing function and driving brand growth for Hitesh Light Decoration across India. This role oversees the development and execution of integrated marketing strategies to expand market presence in event management, electrification, and HVAC services. Day-to-day responsibilities include directing market planning, supervising market research, managing marketing campaigns, and coordinating public relations activities to strengthen brand visibility with corporate, government, and event organizer clients. The Vice President Marketing collaborates closely with senior leadership, sales teams, and operations to align marketing initiatives with business goals, optimize budgets, and track performance metrics. This role also mentors marketing team members, ensures consistent brand messaging, and identifies new market opportunities, partnerships, and digital channels to support sustainable growth.
Qualifications
Strong skills in Market Planning and Marketing Management, with the ability to design and execute strategic marketing roadmaps. Proficiency in Market Research and Marketing, including data-driven analysis, customer insights, and campaign optimization. Experience in Public Relations for brand positioning, media outreach, and stakeholder communication. Proven leadership experience in senior marketing roles, preferably in event management, B2B services, or related industries. Ability to work effectively in a remote environment, manage cross-functional teams, and collaborate with diverse stakeholders. Strong analytical, budgeting, and decision-making skills, with a focus on measurable results and ROI. Excellent written and verbal communication skills in English; proficiency in additional Indian languages is an advantage. Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.