Vice President, North American Media
Company Description
Midway Real Estate Company is a United States–based real estate organization headquartered in Waco, Texas. The company focuses on providing real estate services to a diverse range of clients and properties in the region. Team members collaborate to support property transactions, client relationships, and market growth. Midway Real Estate Company values professionalism, integrity, and a client-centric approach, creating an environment where experienced leaders can shape media and marketing strategies. The organization offers opportunities for strategic thinkers to influence brand visibility and business outcomes. Role Description The Vice President, North American Media is a full-time remote position responsible for leading media strategy and execution across North American markets. This role oversees the development and implementation of integrated media plans that support business objectives, brand positioning, and growth targets. Day-to-day responsibilities include directing media planning and buying activities, collaborating with marketing and public relations teams, and optimizing campaigns based on performance data and analytics. The Vice President will guide agency and vendor relationships, manage budgets, and ensure consistent messaging and media presence across channels. This role also involves mentoring team members, aligning media efforts with overall marketing strategy, and presenting insights and recommendations to senior leadership.
Qualifications
Demonstrated expertise in media planning and media strategy, with experience leading large-scale, multi-channel campaigns. Strong background in marketing and public relations to integrate media efforts with brand, communications, and go-to-market initiatives. Proficiency in analytics, including campaign measurement, performance optimization, and data-driven decision-making. Proven leadership experience managing cross-functional teams, agencies, and external partners in a remote or distributed environment. Excellent communication, negotiation, and presentation skills, with the ability to influence senior stakeholders. Experience in real estate, property services, or related industries is beneficial but not required. Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is an advantage. Ability to work independently, manage multiple priorities, and maintain accountability in a remote setting.