Vice President of Digital Products
Role Description The Vice President of Digital Products is a full-time, remote role responsible for defining and driving the digital product vision and roadmap across Dural Wines’ portfolio. This role oversees the end-to-end lifecycle of digital products, including e-commerce platforms, customer experience tools, and data-driven solutions that support brand growth and operations. Day-to-day responsibilities include leading product strategy, prioritizing initiatives, and collaborating with marketing, technology, operations, and brand teams to ensure alignment and delivery. The position involves analyzing performance data, identifying new digital opportunities, and continuously improving user experience and engagement. The Vice President will also mentor product managers, establish best practices, and ensure digital products reflect the company’s commitment to innovation, sustainability, and exceptional customer experiences.
Qualifications
Product Strategy and Product Management skills, including defining vision, building roadmaps, and managing end-to-end product lifecycles. Analytical Skills for interpreting data, deriving insights, and making evidence-based decisions to optimize digital product performance. Product Development experience, with the ability to guide discovery, design, implementation, testing, and iteration of digital solutions. Cross-functional Team Leadership capabilities to coordinate across marketing, technology, operations, and brand stakeholders. Experience in digital commerce, customer experience platforms, or digital transformation, preferably in consumer goods, retail, or wine/spirits. Strong communication, stakeholder management, and negotiation skills, with the ability to influence at senior levels. Demonstrated ability to work effectively in a remote environment, manage multiple priorities, and deliver results in a fast-paced setting. Bachelor’s degree in Business, Technology, Marketing, or a related field; an advanced degree (MBA or similar) is beneficial.