Vice President of Marketing Strategy

Role Description The Vice President of Marketing Strategy is a full-time, remote leadership role responsible for defining and executing the company’s overarching marketing vision and growth strategy. This position oversees market planning, digital initiatives, and integrated campaigns to drive customer acquisition and brand positioning across all channels. Day-to-day responsibilities include developing and refining marketing strategies, leading cross-functional teams, analyzing market and performance data, and aligning marketing plans with business objectives. The role also involves overseeing budget allocation, optimizing marketing funnels, mentoring team members, and collaborating with senior leadership to ensure marketing efforts support long-term organizational goals.

Qualifications

Demonstrated expertise in Market Planning and Marketing, with the ability to build and manage strategic marketing roadmaps aligned with business priorities. Strong background in Digital Strategy and Integrated Marketing, including experience coordinating multichannel campaigns and optimizing digital touchpoints. Proven experience in Customer Acquisition, with a track record of designing and improving customer journeys and performance-driven marketing programs. Leadership experience managing marketing teams or departments, with skills in coaching, team development, and cross-functional collaboration. Advanced analytical skills, including the ability to interpret data, measure campaign performance, and make data-informed decisions. Excellent written and verbal communication skills, with the ability to present complex marketing strategies to executive stakeholders. Experience working in or with remote, distributed teams, with strong organizational and time-management abilities. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is an advantage. Familiarity with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics or similar) is beneficial.