Vice President of Marketing Strategy

Role Description The Vice President of Marketing Strategy is a full-time remote role responsible for setting the overarching marketing vision and driving market growth. This role leads the development of integrated marketing plans, digital strategies, and customer acquisition programs aligned with business objectives. Day-to-day responsibilities include analyzing market trends, segment performance, and customer data to refine positioning, messaging, and go-to-market strategies. The Vice President will collaborate closely with executive leadership, sales, product, and operations teams to ensure cohesive brand execution and return on marketing investment. This role also oversees marketing performance measurement, optimizes budgets, mentors marketing leaders, and champions experimentation and continuous improvement across all channels.

Qualifications

Strong expertise in Market Planning and Marketing, with a track record of developing effective go-to-market strategies. Demonstrated experience in Digital Strategy, including multi-channel campaigns and performance optimization. Hands-on leadership in Customer Acquisition, with proven ability to scale demand and improve conversion across key segments. Deep background in Integrated Marketing, coordinating brand, content, and campaigns across digital and offline touchpoints. Leadership experience in senior marketing roles, overseeing cross-functional teams and complex initiatives. Proficiency in using analytics and marketing technologies (e.g., CRM, marketing automation, attribution tools) to guide decisions. Excellent strategic thinking, communication, and stakeholder management skills, with the ability to influence at the executive level. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or MBA is preferred. Experience working in remote or distributed teams and comfort with collaboration tools and virtual leadership.