Vice President of Regional Marketing
Role Description The Vice President of Regional Marketing is a full-time, remote role responsible for leading regional marketing strategy and execution to expand the reach of Balancing Life and Fitness’s wellness services. This role includes developing and implementing regional marketing plans, overseeing market research initiatives, and analyzing performance metrics to optimize campaigns. The Vice President will manage regional marketing budgets, guide messaging for seminars and coaching programs, and collaborate with cross-functional teams to align marketing activities with business goals. Daily activities include coordinating with marketing staff and external partners, ensuring consistent brand positioning, and building relationships that support public relations and community engagement. The role also involves identifying growth opportunities in key markets and reporting on regional performance to executive leadership.
Qualifications
Demonstrated expertise in Marketing and Marketing Management, with experience leading regional or multi-market initiatives. Proficiency in Market Planning and Market Research to design, test, and refine data-informed marketing strategies. Experience in Marketing and Public Relations to build brand awareness, manage communications, and support reputation management. Proven leadership skills, including team management, mentoring, and cross-functional collaboration. Strong analytical and strategic thinking abilities, with competence in interpreting marketing metrics and ROI. Excellent written and verbal communication skills tailored to diverse audiences and channels. Familiarity with digital marketing tools, CRM platforms, and campaign management software. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus. Experience in wellness, health, fitness, or coaching industries is highly beneficial. Ability to work effectively in a remote environment, manage multiple priorities, and operate with integrity and inclusivity.