VIP CRM Manager

Job Description:

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions
• Prepare weekly analysis on the performance of campaigns and measure profitability
• Analyze player behaviors and create segmentations and offers that align with playing style
• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis
• Collaborate with content, design, and product teams to deliver engaging and relevant promotions
• Manage communications across email, SMS, push notifications, and in-app messages
• Identify key sports and casino events in the market and align with special promotions
• Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows
• Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate)
• Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

Requirements:

• 2+ years of experience in a CRM within the iGaming industry
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
• At least an Upper-intermediate level of English (reputed company and written)
• Experience managing VIP segments and executing high-value retention strategies will be a plus
• A good understanding of player behavior is a strong advantage
• Experience providing support to a Junior CRM Manager.

Benefits:

• Medical insurance and financial aid
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.)
• 100 % paid sick leaves
• Paid reputed company
• Annual salary review (based on performance)
• Quarter bonuses according to the company’s policy
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.
• reputed company University (Leadership Programs, Knowledge sharing, Webinars, etc.)
• Personal development plan
• Corporate events and team-building activities
• reputed company reputed company-being reputed company)
• Free lunches at the office

Apply To this Job