VP, Customer Growth – Remote, Data‑Driven Growth & Engagement Leader for a Leading FinTech Platform

About brighthush

brighthush is a pioneering consumer finance platform that empowers millions of people to make smarter, more confident financial decisions. Since our founding in 2009, we have grown from a trusted credit‑card comparison site into a full‑fledged financial services provider, offering mortgages, loans, insurance, and a suite of digital tools that help users navigate the complex world of personal finance. With a vibrant community of over 500,000 active users and a team of more than 800 passionate professionals, brighthush is on a mission to democratize financial knowledge and make financial wellness accessible to everyone.

Our culture is built on curiosity, collaboration, and a relentless focus on impact. We celebrate data‑driven insights, champion innovative technology, and prioritize the human touch in every customer interaction. As a remote‑first organization, we empower our people to work from anywhere in the United States, fostering a flexible, inclusive, and high‑performance environment.

Why This Role Matters

As the VP, Customer Growth, you will be the strategic architect behind every touchpoint that brings new users into our ecosystem and keeps them engaged, loyal, and advocates for brighthush. You will own the end‑to‑end owned‑channel strategy—email, push notifications, newsletters, and emerging channels—while building the data, segmentation, personalization, and automation foundations that enable scalable, relevant communication. Your work will directly influence how we acquire, retain, and grow our customer base, and how we launch new financial products into the market.

Key Responsibilities

• Own the Owned‑Channel Strategy – Define the vision for every direct channel (email, push, SMS, newsletters, in‑app messages, and emerging media). Ensure each channel works synergistically to deliver a seamless, cohesive customer experience.
• Build the Engagement Infrastructure – Design and implement the data architecture, segmentation models, personalization engines, and automation workflows that power relevant, high‑impact communication at scale. This is a dual‑role: strategic planning and hands‑on execution.
• Drive Measurable Growth – Partner with General Managers (GMs) and Data teams to translate business objectives into growth initiatives. Focus on converting audience members into registered users, driving product adoption, and deepening relationships with existing customers to foster loyalty and advocacy.
• Establish Success Metrics & Operating Rhythm – Define KPIs for acquisition, retention, engagement, and lifetime value. Build dashboards, reporting cadence, and accountability structures that keep the team aligned and results transparent.
• Lead Product Launches – As brighthush expands from a financial guidance platform into a full‑fledged services provider, you will architect launch strategies, customer messaging, and adoption programs for new branded financial products.
• Collaborate Across Functions – Work closely with GMs, Product, Design, Engineering, and other stakeholders to create go‑to‑market plans that leverage brighthush’s trusted brand and audience.

Essential Qualifications

• 10+ years of progressive leadership in growth, marketing, customer engagement, or data‑driven disciplines, with at least 5 years in a senior executive role.
• Proven experience scaling sophisticated, data‑driven customer growth programs in consumer finance, fintech, or a closely related digital business.
• Deep expertise in owned‑channel strategy (email, push, content, SMS) and the underlying data, segmentation, personalization, and automation infrastructure required for high‑volume performance.
• Track record of delivering measurable improvements in acquisition, engagement, retention, and lifetime value through multi‑channel programs.
• Experience with GM‑level accountability—direct P&L ownership or close partnership with product and business leaders to execute go‑to‑market strategies.
• Strong analytical foundation and the ability to translate complex customer and business data into actionable strategies.
• Hands‑on experience building systems that create compounding value, rather than one‑off campaigns.
• Proficiency in applying AI and automation to customer engagement and support at scale, with a keen sense of when technology enhances the experience and when human touch is essential.
• Exceptional leadership in a matrixed organization—ability to influence without formal authority and align senior stakeholders.
• Passion for brighthush’s mission: helping people make better‑informed financial decisions that benefit both customers and the business.
• Remote‑first mindset; based in the United States.

Preferred Qualifications

• Experience in launching new financial products (e.g., credit cards, mortgages, loans) and driving adoption at scale.
• Background in building or scaling personalization engines, recommendation systems, or AI‑driven customer journeys.
• Knowledge of regulatory compliance in consumer finance (e.g., CFPB, GDPR, CCPA) and how it intersects with marketing and data usage.
• Prior experience leading cross‑functional teams in a high‑growth startup or scale‑up environment.

Skills & Competencies

• Strategic Vision & Execution
• Data‑Driven Decision Making
• Customer‑Centric Mindset
• Product & Go‑to‑Market Leadership
• Advanced Segmentation & Personalization
• Automation & AI Integration
• Analytical & Quantitative Rigor
• Influence & Stakeholder Management
• Change Management & Scalability
• Communication & Storytelling

Career Growth & Learning Opportunities

At brighthush, your growth trajectory is as dynamic as our business. As VP, Customer Growth, you will:

• Lead a high‑impact team of growth marketers, data scientists, and product managers.
• Shape the strategic direction of a rapidly expanding fintech platform.
• Collaborate with senior executives, including the CEO and CFO, on company‑wide initiatives.
• Mentor and develop future leaders in growth, data, and product.
• Participate in industry conferences, workshops, and hackathons to stay at the forefront of fintech innovation.
• Benefit from continuous learning programs, including access to courses, certifications, and internal knowledge sharing.

Work Environment & Culture

brighthush is a remote‑first organization that values flexibility, autonomy, and results. Our culture is defined by:

• Trust & Accountability – We empower teams to own outcomes and deliver high‑quality results.
• Data‑First Decision Making – Every strategy is backed by rigorous analysis and experimentation.
• Collaboration Across Functions – Cross‑functional teams work together seamlessly to achieve shared goals.
• Inclusivity & Belonging – We celebrate diverse perspectives and foster an environment where everyone can thrive.
• Continuous Innovation – We encourage experimentation, rapid iteration, and learning from failure.

Compensation, Perks, & Benefits

While the exact compensation package will be tailored to your experience and market conditions, brighthush offers a competitive total rewards package that includes:

• Industry‑leading medical, dental, and vision plans for employees and dependents.
• Flexible vacation policy with 11 paid holidays and a company‑wide shutdown.
• New‑parent leave for employees welcoming a newborn or adopting/fostering a child.
• Comprehensive mental health support and counseling services.
• Paid sabbatical after five years of service to recharge and pursue personal interests.
• Health and dependent care FSA and HSA plans with monthly contributions.
• Monthly wellness stipend, cell phone stipend, and Wi‑Fi stipend (for remote employees).
• Work‑from‑home equipment stipend and co‑working space subsidy.
• Employee Resource Groups (Parents, Diversity & Inclusion, Women, LGBTQIA, etc.).
• Hackathons, team events, and company‑wide celebrations like brighthush Love.
• Volunteer time off with company match.
• 401(k) with a 4% company match.
• First‑to‑test access to new financial products and tools.
• Unlimited access to a Certified Financial Planner (CFP) through Northstar.
• Disability and life insurance with employer‑paid premiums.

How to Apply

If you are a visionary growth leader who thrives on data, innovation, and building lasting customer relationships, we want to hear from you. Join brighthush and help shape the future of financial wellness for millions of people across the United States.

To apply, click the link below and submit your resume and a brief cover letter outlining why you’re the perfect fit for this role.