VP Ecommerce

Company Description: Onward Sales Corp is a multi-brand ecommerce company (DTC + Amazon + B2B). Our focus is building, scaling, optimizing, and turning around consumer product businesses across Retail, Amazon, Shopify, Wholesale, and DTC channels. The Role: We are looking to hire a VP of Ecommerce. The role covers both ecommerce (platform, conversion, merchandising) and the marketing engine (acquisition, retention, brand). This is real ownership, reporting directly to the CEO. If that's you, or someone you know, please send your resume to [email protected]. This role is fully remote. Salary range: $130K - $150K Position Overview: We are seeking a proactive, and entrepreneurial Head of E-Commerce who thrives on ownership, accountability, and getting things done. You will own the P&L and day-to-day marketing performance across a multi-channel portfolio of direct-to-consumer and B2B storefronts. You're the person who sees a problem and doesn't wait for someone else to fix it. You operate with urgency and naturally set a high bar for yourself. You care about the numbers, notice the details, and bring the operational discipline to keep multiple channels, agencies, and campaigns running without things falling through the cracks. This isn't about the status quo. You're comfortable digging into the details, challenging assumptions, and mobilizing the right people - agencies, freelancers, or internal team - to get better results when something isn't working." If you're naturally curious, highly driven, commercially minded, and take pride in delivering exceptional work, we'd love to hear from you. KPIs You Own: Net Revenue & Net Contribution Margin % Total Advertising Cost of Sales (TACoS) & Blended ROAS Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV) Website KPIs: Traffic, Storefront Conversion Rate (CVR), Average Order Value (AOV), Units Per Transaction (UPT) Core Responsibilities: 1. Day-1 Impact Diagnose operational bottlenecks quickly, make authoritative decisions, and launch revenue-generating actions across storefronts. 2. Acquisition & Agency Management Oversee and hold accountable our paid search (Google/Bing) and paid social (Meta) agency partners against clear ROI and TACoS targets. Own the relationship, brief the strategy, and swap out underperforming vendors when needed. 3. Retention & Email Manage our email/SMS platform (Klaviyo), own the marketing/promotional calendar, build a customer segmentation strategy and scale automated lifecycle flows to drive repeat purchase rate and LTV. 4. Merchandising & AOV Execute bundling, post-purchase upsells, tiered discounts, and hero SKU promotion to grow Average Order Value. 5. CRO & Site Optimization Run continuous A/B tests on landing pages, PDPs, and checkout flows to improve storefront conversion rate. 6. Reporting & Cross-Functional Alignment Consolidate performance reporting across storefronts and agencies into a single weekly view. Ensure executives and partner teams (Supply Chain, Finance, and Operations) are informed and align around marketing pushes with inventory availability and product margin. 7. Marketplace & Custom/B2B Orders Manage the Amazon marketplace and the B2B custom order channels and ensure they are properly resourced alongside core DTC. Qualifications & Requirements: 10–15 years in ecommerce, with experience owning the P&L or full-funnel performance for a multi-brand or multi-channel portfolio. Experience managing external agencies/contractors (paid media, email) as the internal accountable owner, rather than executing campaigns hands-on Working knowledge of Shopify, Klaviyo, GA4, and paid media platforms - sufficient to direct agencies and spot problems Working knowledge of Amazon Seller Central Deep mastery of unit economics - understanding how product cost, product pricing, 3PL fees, merchant fees, and shipping affect net margin. Comfortable inheriting a business mid-transition and making calls with imperfect data