VP of Brand & Marketing Strategy

Role Description The VP of Brand & Marketing Strategy is a full-time remote role responsible for shaping and leading Avalee & Co’s brand positioning and marketing initiatives across all event offerings and signature series. This role oversees the development and execution of integrated marketing plans, ensuring consistent brand messaging and visibility across digital, social, and experiential channels. The VP will collaborate with leadership and cross-functional partners to define target audiences, create campaigns that drive brand awareness and event participation, and manage key external agencies or partners. Day-to-day responsibilities include crafting brand narratives, setting marketing objectives and KPIs, analyzing performance data, and refining strategies to grow the Avalee & Co and Boss Babes & Bubbly brands. The role also involves guiding a marketing team, establishing best practices, and ensuring all communications reflect the company’s luxury, inclusive, and empowering values.

Qualifications

Demonstrated expertise in Brand Strategy and Brand Management, with a track record of building and evolving premium or lifestyle brands. Experience in Market Planning and Marketing, including the ability to design and execute multi-channel marketing campaigns aligned with business goals. Proven ability to drive Brand Awareness through digital, social media, experiential, and partnership-focused initiatives. Strong leadership and team management skills, including experience mentoring and developing marketing professionals. Excellent strategic thinking, analytical skills, and comfort working with data to inform decisions and measure campaign performance. Outstanding written and verbal communication skills, with the ability to craft compelling brand stories and executive-level presentations. Experience in events, hospitality, luxury, or lifestyle sectors is highly beneficial. Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience is an asset. Ability to thrive in a remote environment, manage multiple projects, and collaborate effectively across time zones.