VP of Marketing

Role Description The VP of Marketing at Skills to Career is a part-time remote role responsible for leading the overall marketing strategy and brand positioning across Africa and global markets. This role involves developing and executing marketing plans for STC’s programs, overseeing digital campaigns, and ensuring consistent messaging across channels, including social media, email, partnerships, and events. The VP of Marketing will analyze market trends, learner insights, and competitive activity to inform program positioning and go-to-market strategies. Day-to-day tasks include supervising marketing operations, collaborating with product and program teams, managing the marketing budget, guiding public relations and thought leadership initiatives, and tracking performance metrics to drive growth and engagement. The role also includes building and nurturing strategic relationships with universities, employers, and ecosystem partners to strengthen STC’s brand and talent pipeline.

Qualifications

Demonstrated expertise in Marketing and Marketing Management, with experience leading end-to-end marketing initiatives in EdTech, technology, education, or related sectors. Strong skills in Market Planning and Market Research to design data-driven strategies, segment audiences, and identify growth opportunities across multiple regions. Proficiency in Public Relations, including brand storytelling, media relations, and thought leadership to elevate STC’s visibility and reputation. Proven experience in digital marketing (e.g., social media, content marketing, email campaigns, performance marketing) and measuring campaign effectiveness. Leadership experience managing cross-functional teams, agencies, or contractors, with the ability to work effectively in a remote, distributed environment. Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences, including learners, partners, and employers. Strategic mindset with strong analytical skills, comfort with marketing analytics tools, and the ability to translate insights into action. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or executive-level experience is a plus.