VP of Marketing

Role Description The VP of Marketing at Pro Cv - emploi is a part-time, remote role responsible for shaping and executing the company’s overall marketing strategy. This position oversees the planning and implementation of multi-channel marketing initiatives, ensuring brand consistency and measurable impact across all campaigns. Day-to-day responsibilities include leading market analysis, defining target segments, and developing go-to-market plans for services and products. The VP of Marketing collaborates with cross-functional teams to align marketing activities with business objectives, manages external agencies or vendors as needed, and monitors performance metrics to optimize campaign effectiveness. This role also guides public relations efforts, including messaging, media outreach, and thought leadership activities, while fostering a data-driven, inclusive, and collaborative marketing culture.

Qualifications

Candidates should possess strong skills in Marketing, Marketing Management, and Market Planning to design and lead effective, scalable marketing strategies. Candidates should possess skills in Market Research to gather insights, analyze trends, and translate findings into actionable marketing plans. Candidates should possess skills in Public Relations to manage brand reputation, develop messaging, and build relationships with media and external stakeholders. Candidates should possess experience in digital and traditional marketing channels, including campaign development, performance tracking, and budget management. Candidates should possess excellent leadership, communication, and collaboration skills, with the ability to influence stakeholders and manage remote teams. Candidates should possess strong analytical and strategic thinking abilities, including familiarity with marketing metrics, dashboards, and reporting tools. Candidates should possess a bachelor’s degree in Marketing, Communications, Business, or a related field; an advanced degree or equivalent experience is an asset. Candidates should possess experience in senior marketing roles, ideally within professional services, recruitment, HR tech, or related industries.