VP of Product Marketing

Role Description This is a full-time remote role for a VP of Product Marketing. The VP of Product Marketing will lead the development and execution of product marketing strategies, including market segmentation, positioning, and go-to-market plans for new and existing products. Daily responsibilities include partnering with product management and sales to define value propositions, create messaging frameworks, and ensure alignment on launch plans and revenue goals. The role will oversee the creation of sales enablement materials, customer-facing content, and competitive analyses, while tracking performance metrics and optimizing campaigns. This leader will manage and mentor a product marketing team, collaborate with cross-functional stakeholders, and ensure that product narratives are consistent, compelling, and differentiated in the market.

Qualifications

Demonstrated expertise in Go-to-Market Strategy and Positioning (Marketing), with a track record of successful product launches and market entries. Strong background in Marketing, including demand generation, messaging, and campaign planning focused on product adoption and revenue growth. Experience in Product Management collaboration, including understanding roadmaps, customer needs, and translating product capabilities into clear value propositions. Close partnership experience with Sales, including developing sales enablement tools, training materials, and strategies that support pipeline generation and deal progression. Proven leadership experience managing product marketing teams, setting priorities, and developing talent in a fast-paced environment. Excellent analytical, communication, and storytelling skills, with the ability to use data and customer insights to inform decisions. Comfort working in a remote, cross-functional setting with strong time management and collaboration skills. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or equivalent experience is beneficial. Experience in technology or SaaS environments, and familiarity with competitive and market analysis tools, is a plus.