Webinar Program Manager

Apply now: Webinar Program Manager, location is Remote. The start date is ASAP for this 6+ month contract position with potential to extend or convert. Job Title: Webinar Program Manager Location-Type: Remote Start Date Is: ASAP Duration: 6+ months (contract, potential to extend/convert)

Compensation

Range: $160/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship . Job Description: Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline. Day-to-Day Responsibilities: - Own and execute the B2B webinar program across enterprise audiences. - Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting. - Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones. - Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams. - Manage webinar platforms and live-event operations to ensure high-quality execution. - Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels. - Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion. - Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels. - Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows. - Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms. - Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management. - Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution. - Identify opportunities to automate webinar workflows and improve program scalability. - Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision. - Communicate webinar program performance and insights to Marketing leadership. - Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events. Minimum Requirements: - 6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience. - Significant experience in B2B SaaS environments. - Proven experience independently owning and scaling B2B webinar programs. - Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager. - Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools. - Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms. - Experience managing CRM and marketing automation integrations supporting webinar programs. - Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement. - Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social. - Strong understanding of B2B audience segmentation and promotional strategy. - Experience partnering with Sales and Marketing teams in enterprise environments. - Understanding of enterprise sales cycles and decision-making processes. - Ability to write or edit promotional email and landing-page copy. - Ability to independently manage both the technical execution and marketing strategy of webinar programs. - Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed. - Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules. - Strong analytical, organizational, and communication skills. - Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment. - Strong tenure history, with approximately 2+ years in prior roles preferred. Preferred Qualifications: - Experience launching LinkedIn Live programs alongside an established webinar strategy. - Experience developing webinar content-distribution and repurposing strategies. - Experience optimizing gated content and lead-capture workflows. - Familiarity with AI discoverability strategies for webinar and video content. - Experience managing registration forecasting models and webinar budgets. - Experience supporting technical or enterprise customer audiences. - Background working in high-growth startup environments.