Wholesale Cabinetry / New Business Development Executive (Orlando/Jacksonville FL)

Job Summary Innovation Cabinetry is hiring a New Business Development Executive to accelerate growth across the Orlando and Jacksonville markets. This is a field-based, territory role based in Orlando, FL, focused on identifying, signing, and successfully onboarding scalable dealer partners and expanding share within high-potential accounts—targeting relationships that can grow to become more than $1M per year in annual purchases. The candidate should have prior experience and demonstrated success in driving growth in cabinetry sales in these markets and have pre-established relationships with key dealers, distributors, builders and channel partners to drive accelerated growth to Innovation Cabinetry from the start.

Responsibilities

The first objective is to identify and list a book of business that will follow you and begin purchasing from Innovation Cabinetry in the first 30 days. These accounts will be loyal accounts that will be a good fit for the brand portfolio and product offering and services that Innovation Cabinetry offers. Build and execute a territory growth plan for Orlando and Jacksonville, including target lists of scalable cabinet dealers, builders, and related channel partners. Proactively generate leads through field activity, networking, jobsite/dealer visits, local associations, and referral channels. Run a consultative sales process (discovery through close), coordinating quoting and solution design as needed. Negotiate dealer agreements and commercial terms within approved guidelines; ensure clean handoffs and documentation. Lead a structured onboarding plan for each new dealer to ensure a successful first 30–90 days (training, tools, specs, and service expectations). Partner closely with an Inside Sales Representative and support team who provide day-to-day quoting, order support, and account service. Build multi-threaded relationships (owners, sales managers, designers, purchasing) to expand share of wallet and drive accounts toward $1M+ annual run-rate. Maintain accurate activity, pipeline, and forecast reporting in CRM; provide market intelligence to inform pricing, service, and product decisions. Proactively identify and pursue new business opportunities within designated territories through warm calling, networking, and market research. Develop and execute strategic plans to penetrate target markets, leveraging marketing insights and industry trends. Engage with potential clients via phone, email, and face-to-face meetings to present tailored solutions that meet their business needs. Manage the full sales cycle from lead generation to deal closing, ensuring alignment with client requirements and company goals. Utilize CRM systems such as Salesforce to track prospects, manage customer accounts, and analyze sales data for continuous improvement. Build strong relationships with clients by providing exceptional communication, understanding their challenges, and offering effective solutions. Collaborate with internal teams to deliver compelling presentations, negotiate contracts, and secure long-term agreements that exceed sales targets. Qualifications 5+ years of B2B sales/business development experience with a track record of closing and growing accounts Cabinetry experience strongly preferred. Comfortable spending most of your time in the field, leading face-to-face discovery meetings and building relationships across decision makers. Proven ability to recruit, sign, and enable channel partners (dealers, distributors, showrooms, builders, etc.). Strong onboarding and launch execution skills—training, follow-through, and driving early adoption. Commercial acumen (pricing/terms) and the ability to create joint business plans and grow share of wallet. Strong coordination skills to work effectively with operations, production, and customer service in a make-to-order environment. CRM proficiency and strong command of Microsoft 365 tools. Valid driver’s license and ability to travel frequently within the territory. Bachelor’s degree preferred or equivalent relevant experience. Location & Working Conditions Role is based in Orlando, FL and includes regular travel throughout the Orlando and Jacksonville markets. Primarily field-based work (dealer visits, customer meetings, trainings) with some work from home/office for planning, CRM updates, and internal coordination. Requires occasional early/late hours to support customer needs and business events. May require meetings at our Headquarters at 7030 Anderson Rd, Tampa, 33634 or factory tours, training and business development meetings at our Manufacturing/Warehouse location at 9252 E. Columbus Dr., Tampa, 33619. Annual base salary is $50,000 to $75,000 based on experience, plus 2% commission on eligible sales. Pay: $50,000.00 - $75,000.00 per year Benefits 401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Referral program Tuition reimbursement Vision insurance Experience: B2B sales: 5 years (Preferred) Work Location: Hybrid remote in Kinston, NC 28502