WordPress Developer
About The Company Walden is a mission-driven company dedicated to transforming the way meat is raised and delivered to consumers. We source 100% grass-fed, pasture-raised meat from over 35 named farms on the East Coast, ensuring traceability and quality that our 23,000+ member families across New England and New York can trust. Our farmers are compensated at three times the commodity price, supporting sustainable and ethical farming practices. The animals live on pasture for as long as the seasons allow, without antibiotics, hormones, or feedlots. We independently test our beef for nutrient richness and publish the results to provide transparency and assurance to our members. As a Certified B Corporation, Walden operates with high standards and a commitment to building an honest, enduring business that prioritizes integrity over appearances. Our team is small but highly dedicated, embracing demanding work to deliver exceptional products and experiences. About The Role Walden is seeking a hands-on freelance WordPress Developer specializing in landing pages and testing to join our team remotely on a contract basis. This role involves building high-converting landing pages for creator programs and paid campaigns, as well as executing A/B tests to optimize performance. You will work closely with the Marketing Director of Acquisition, who will provide test plans and briefs, while you bring them to life with clean, fast, and on-brand code. This is a fast-paced position where your work will go live within days, allowing you to see real-time impact on conversion metrics. You will be responsible for creating responsive, accessible pages using custom HTML and CSS, tagging pages for analytics and tracking, and maintaining a library of reusable page components. Quality assurance across devices and browsers is essential, as is maintaining detailed documentation of tests and outcomes.
Qualifications
Proficient in HTML and CSS, including responsive design techniques Hands-on experience with WordPress, including block patterns, custom fields, and working within themes and page builders Working knowledge of Google Analytics 4 (GA4) and analytics tagging A portfolio, class projects, or personal websites demonstrating HTML/CSS skills (recent graduates welcome) Familiarity and comfort using AI tools with the ability to review and correct outputs Strong attention to detail and pride in delivering polished, high-quality work Ability to manage multiple requests simultaneously and communicate proactively about deadlines Bonus Qualifications Experience with Google Tag Manager and Mixpanel Strong design sensibility with an eye for brand consistency Experience building or managing A/B tests on landing pages Passion for sustainable food sourcing and regenerative agriculture
Responsibilities
Translate briefs and AI-generated drafts into responsive, accessible, and on-brand landing pages using custom HTML and CSS Collaborate on A/B test variants based on the Director of Acquisition’s plans, ensuring minimal page load impact and no content flicker Develop and maintain a library of reusable page sections that marketing teams can easily rearrange and edit Interpret wireframes and design guidelines to create finished pages, making informed visual decisions where design assets are lacking Implement comprehensive tagging on every page, including Mixpanel, GA4 events, ad pixels, UTM parameters, and promo codes that persist through checkout Conduct thorough QA testing across mobile and desktop browsers before pages go live Maintain detailed logs of tests conducted and outcomes achieved, documented independently of WordPress Work closely with the Director of Acquisition to meet turnaround targets: approximately one week for new pages and two business days for test variants Build and test pages in staging environments, coordinating with the Systems team for plugin approvals and production changes
Benefits
Fully remote work opportunity Contract position with a 3-month initial term and potential for renewal Competitive hourly pay rate of $40-45 per hour Direct collaboration with senior marketing leadership and clear, written briefs Opportunity to see your work go live quickly and impact measurable paid traffic campaigns Engagement with a values-driven company committed to sustainable, ethical food systems Equal Opportunity Walden is proud to be an equal opportunity employer. We celebrate and thrive on diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. We are committed to creating an inclusive environment where all employees feel valued and empowered to contribute their best work.