Advertising Copywriter

This is a direct response copywriting role. Not brand storytelling, not blog content, not SEO articles, not social media management. DO NOT APPLY IF You cannot show us numbers. Not a portfolio of nice writing. Ads, pages and scripts you wrote, and what they did: click-through rate, conversion rate, cost per lead, booked calls, revenue. You have never written for a high-ticket offer. Selling a $30 product and selling a five-figure engagement to a CEO are different jobs. You write to sound smart. We want copy that sounds like a person talking to a founder about their problem, and gets them to act. You fall in love with your first draft. We test everything. Most of your best ideas will lose to a variant, and you will be glad. You need a brief for every piece. You will listen to our founder's sales calls and podcast, find the words our buyers use, and turn them into copy before anyone asks. You want stability. We are a team, not a family. Every number you hit becomes next quarter's floor. People who love that do the best work of their careers here. Everyone else is miserable, and leaves. Still here? Good. WHAT THIS JOB IS We are hiring the person who writes every word that stands between a stranger and a booked call with our Sales team. IGTMS (Integrated Go-To-Market Solutions) is a B2B go-to-market firm in Mount Pleasant, South Carolina. We rebuild how growth companies win revenue across The Core Four: Messaging, Lead Generation, Sales Execution and RevTech. Our goal is 100 Cubed by 2035: help 100,000 founders grow, build $100 million in annual revenue, and do it with fewer than 100 employees. We sell high-ticket transformation work, a group program and agency services to founders of $3M to $30M B2B companies. We run paid media, cold email, a podcast and a growing content engine. All of it needs copy that converts. You will write it. WHAT YOU WILL OWN Ad copy for Meta, LinkedIn, Google and YouTube: hooks, angles, headlines and variants, written for testing. Landing pages and sales pages, including segment-specific pages for industries such as SaaS, IT services, cybersecurity and FinTech. VSL scripts and webinar scripts, from the first ten seconds to the call to action. Email sequences: nurture, booked-call confirmation, show-up reminders and follow-up. Lead magnet and opt-in copy that brings in qualified founders, not volume. Mining sales calls, podcast episodes and customer interviews for the exact words buyers use. Weekly testing with our paid media team. Track the numbers by asset, keep the winners, kill the losers. WHAT IT TAKES Three or more years writing direct response copy with results you can show. At least one VSL, sales page or ad campaign you wrote for an offer priced at $3,000 or more. Experience writing for B2B buyers, founders, coaches or consultants. You know the classics (Schwartz, Hopkins, Halbert, Sugarman) and you know what changed since. You use AI tools every day to research, draft and produce variants, and your judgment is still the final edit. Remote, with at least four hours of overlap with US Eastern time on weekdays. HOW TO APPLY Two steps. You need both. Apply here on LinkedIn. Email [email protected] with: Your resume. Links to three pieces you wrote (an ad, a landing page and a VSL or email sequence if you have them), each with the result it produced. Your answers to the three questions below, 150 words or fewer each. Use the subject line: Direct Response Copywriter | Your Full Name