Advocacy Marketing Manager
Posted via SalaryGuide - the career platform built for marketers. McGraw Hill's Advocacy Marketing Manager role offers $80,000 - $100,000 USD annually plus an annual bonus plan, with remote work in the United States and up to 20% travel. You'll lead programs that turn educators, administrators, and students experiences into customer stories, advocacy, and product insights. This role suits marketers with 3-5 years of relevant experience who can build trusted customer relationships and connect advocacy programs to engagement, pipeline, and retention. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the job description. Role Snapshot Title: Advocacy Marketing Manager, described in the role overview as Senior Marketing Manager, Customer Advocacy. Company: McGraw Hill. Location: Remote, United States. Posting location: Illinois. Salary: $80,000 - $100,000 USD annually. Experience: 3-5 years in customer advocacy, community management, customer marketing, technology marketing, or related roles. Travel: Up to 20% for internal and external events and meetings. Work authorization: Open to applicants authorized to work for any employer within the United States. Company Overview McGraw Hill creates technology-enabled learning solutions for learners at all stages of their educational journey. Its digital tools and platforms deliver personalized, interactive experiences designed to enhance understanding and retention.
About the Role
Lead the strategy and execution of scalable customer advocacy programs that turn customer experiences into credible proof. You'll recruit, engage, and activate advocates while equipping Marketing, Sales, Customer Success, and Product teams with stories, insights, and assets that support pipeline, retention, product development, and brand differentiation.
Responsibilities
Develop and execute a customer advocacy strategy that supports retention, acquisition, and brand credibility in partnership with Customer Success, Sales, Marketing, and Product teams. Manage faculty, administrator, and student advocate programs, including recruitment, onboarding, and ongoing engagement. Facilitate user forums, best practice sharing, advocate training, and thought-leadership events. Build long-term relationships with customer champions and advisory board members, and expand successful programs into new markets. Involve advocates in beta testing, feedback sessions, and product roadmap discussions. Collaborate with marketing leads on case studies, testimonials, and videos showcasing customer success. Share win/loss insights and success stories internally to help teams replicate effective approaches. Build an online community and searchable tools for internal enablement. Improve program governance, workflows, and processes. Track advocacy KPIs across engagement, pipeline, retention, and sentiment, adjusting priorities as business needs evolve.
Qualifications
Bachelor's degree required. 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing, or related roles. Proven ability to build trusted customer relationships and collaborate across internal teams. Excellent storytelling, business writing, and written, verbal, and visual communication skills. Strong organizational and project management skills, with the ability to manage multiple projects simultaneously. A proactive, decisive approach, with comfort working autonomously and at speed. Strong analytical skills and a data-driven mindset. Experience with tools such as PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana, and AI tools. Familiarity with EdTech or experience working with faculty or educators strongly desired.
Compensation and Benefits
Base salary of $80,000 - $100,000 USD annually. Offered pay may vary based on job-related knowledge, skills, experience, and location. Annual bonus plan. A full range of medical and/or other benefits, depending on the position offered. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. Apply Through SalaryGuide Ready to turn customer success into advocacy that supports growth and product development? Open the full role on SalaryGuide and apply.