Board of Advisors
About the Role
Maison Élan is seeking accomplished leaders to join its Board of Advisors and help shape the future of the premium non-alcoholic wine category. This advisory role is designed for experienced executives, entrepreneurs, consumer brand leaders, hospitality professionals, luxury retail experts, wine industry professionals, investors, and marketing innovators who are passionate about building iconic brands. As a Board Advisor, you will provide strategic guidance on brand positioning, consumer growth, distribution strategy, partnerships, product innovation, and long-term business expansion. You will work closely with the founding team to establish Maison Élan as a defining luxury lifestyle brand, bringing together exceptional craftsmanship, modern wellness, and elevated celebration for a new generation of consumers. About Maison Élan The New Ritual of Celebration. Maison Élan is an elevated non-alcoholic sparkling wine crafted from organically farmed grapes grown on a single-estate vineyard in Napa Valley. Produced using biodynamic principles and LEED-certified winemaking practices, it delivers the complexity, elegance, and craftsmanship of fine wine—without the alcohol. Inspired by long afternoons in the Hamptons, Maison Élan embodies understated luxury: sunlit gatherings, thoughtful conversation, exceptional taste, and a slower, more intentional way of celebrating. For those who believe sophistication isn't defined by what's in your glass, but by the moments you create around it. Maison Élan exists to redefine celebration by creating a premium beverage experience that blends luxury, wellness, sustainability, and timeless design. As consumer preferences continue to shift toward mindful drinking and elevated experiences, Maison Élan is building a brand positioned at the intersection of modern luxury and conscious living. Why Join Our Board of Advisors? As a Board Advisor, you will play a meaningful role in helping shape the strategy and growth of an emerging luxury consumer brand. Board members may provide guidance on: Luxury brand strategy and positioning Consumer packaged goods (CPG) growth Premium food & beverage innovation Wine, hospitality, and restaurant partnerships Retail and wholesale distribution strategy Direct-to-consumer (DTC) growth Brand storytelling and experiential marketing Celebrity, influencer, and strategic partnerships International expansion opportunities Fundraising, strategic planning, and long-term business growth Your expertise will help establish Maison Élan as one of the most recognizable names in premium non-alcoholic luxury beverages. Ideal Background We welcome experienced professionals with backgrounds in: Luxury Consumer Brands Wine & Spirits Industry Premium Non-Alcoholic Beverage Industry Consumer Packaged Goods (CPG) Food & Beverage Hospitality Luxury Hotels & Resorts Fine Dining & Restaurants Retail & E-commerce Brand Strategy Marketing & Communications Fashion & Lifestyle Brands Venture Capital Private Equity Entrepreneurship Business Development Distribution & Supply Chain International Business Corporate Strategy
Qualifications
Executive leadership experience within luxury consumer brands, hospitality, wine, food & beverage, retail, or related industries Demonstrated success in scaling businesses, launching products, or building premium brands Strong strategic thinking and business development experience Interest in the growing premium non-alcoholic beverage and mindful consumption market Ability to provide thoughtful guidance on growth, partnerships, branding, or commercialization Excellent communication, collaboration, and leadership skills Previous board or advisory experience is a plus but not required What You'll Gain Opportunity to help build a next-generation luxury lifestyle brand Collaboration with experienced founders, entrepreneurs, and industry leaders Executive-level networking opportunities across luxury consumer goods, hospitality, and retail Meaningful influence on brand strategy, product innovation, and company growth Flexible virtual participation with a modest time commitment Advisory Board recognition and executive leadership experience Potential equity compensation aligned with your level of contribution About Maison Élan's Vision Maison Élan is reimagining what celebration looks like for a new generation—one that values craftsmanship, intentional living, and elevated experiences without compromise. Rather than simply creating another non-alcoholic beverage, Maison Élan is building a luxury lifestyle brand inspired by the elegance of Napa Valley and the effortless sophistication of the Hamptons. Every bottle reflects a commitment to exceptional winemaking, sustainable practices, refined design, and meaningful moments shared around the table. As the premium non-alcoholic category continues to grow worldwide, Maison Élan is positioned to become a defining brand for consumers seeking timeless luxury, authentic connection, and a new ritual of celebration. Equal Opportunity Maison Élan is committed to building a diverse and inclusive Board of Advisors that reflects a broad range of perspectives, experiences, and expertise. We believe the strongest brands are built through collaboration, creativity, and diverse leadership, and we welcome qualified candidates from all backgrounds who share our vision for redefining celebration through exceptional craftsmanship and intentional living.