Business Development/Marketing Specialist
Business Development & Marketing Specialist Acumatica ERP | Remote | Full-Time
About the Company
We are a growing, profitable Acumatica ERP consulting and implementation partner. Our business has grown significantly through existing client relationships, particularly with private equity-backed organizations and their portfolio companies. As we continue to grow, we are looking for someone to help build a consistent pipeline of new business through targeted outreach, relationship development, and marketing initiatives.
About the Role
This is a hybrid Business Development and Marketing role focused on generating new opportunities rather than independently closing deals. You will work directly with leadership to identify prospective clients, build relationships within the private equity ecosystem, and develop marketing campaigns that drive pipeline growth. The ideal candidate understands consultative B2B sales, has exposure to ERP or technology solutions, and thrives in a small, entrepreneurial environment.
Key Responsibilities
Identify and engage private equity firms, operating partners, and portfolio companies to generate new business opportunities. Execute targeted outbound prospecting campaigns and build relationships with key decision-makers. Manage lead generation, email campaigns, and prospect nurturing through HubSpot. Research target accounts, acquisitions, and business initiatives to identify potential ERP opportunities. Develop marketing content and messaging to support outreach and increase brand awareness. Maintain CRM data, track engagement, and build a consistent, measurable sales pipeline. Work directly with leadership to refine growth strategies and target markets.
Qualifications
Experience in business development, sales development, B2B marketing, or demand generation. Understanding of ERP systems, IT consulting, or complex B2B solutions. Familiarity with HubSpot or similar CRM and marketing automation platforms. Strong communication, research, and relationship-building skills. Self-starter who can work independently and build processes from the ground up. Preferred: Experience with ERP software or implementation services, private equity firms, portfolio companies, or middle-market technology consulting. Why Join? Opportunity to directly influence company growth and build a business development function. Work closely with leadership in a small, collaborative team. Fully remote environment with strong work-life balance. No expectation of evening or weekend work.