Chief Marketing Officer

Role Description The Chief Marketing Officer (CMO) is a full‑time, remote role responsible for leading the overall marketing vision and strategy for ShiftLink Logistics. This role oversees brand positioning, marketing campaigns, and communication initiatives that strengthen the company’s presence in logistics and supply chain markets. Day‑to‑day responsibilities include developing and executing integrated marketing plans, guiding market research and competitive analysis, and collaborating with sales leadership to drive demand generation and revenue growth. The CMO will manage and mentor the marketing team, ensure consistent messaging across all channels, and work closely with senior leadership to align marketing objectives with business goals. The role also involves overseeing public relations activities, digital marketing efforts, and performance metrics to continuously optimize marketing impact.

Qualifications

Demonstrated expertise in Market Planning and Marketing Management, with experience designing and executing strategic marketing programs. Strong Market Research skills, including analyzing customer needs, industry trends, and competitive landscapes. Proficiency in Public Relations, including media outreach, brand reputation management, and corporate communications. Background in Sales or close collaboration with sales teams to align marketing initiatives with revenue targets and customer acquisition goals. Proven leadership experience in senior marketing roles, preferably within logistics, supply chain, transportation, or related industries. Ability to build, mentor, and manage diverse, distributed marketing teams in a remote environment. Strong analytical skills with a data‑driven approach to measuring campaign performance and marketing ROI. Excellent written and verbal communication skills and the ability to present complex information to executive stakeholders. Experience with digital marketing, brand management, and integrated multi‑channel campaigns. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or similar) is an advantage.