Content Strategist
About The Company Directive Consulting is the leading B2B marketing agency dedicated to brands that prioritize the metrics that matter most. With over a decade of experience and a portfolio of more than 420 B2B brands, Directive has earned its reputation through delivering real, measurable outcomes. The agency operates through three specialized divisions: Performance, Communications, and Commerce. These divisions are interconnected through a proprietary methodology called DiscoverabilityOS™, which aligns brand and demand strategies to guide ideal customer profiles (ICP) to choose their clients across every decision point. Directive Consulting is known for its fast-paced, bold approach and its commitment to hiring professionals who challenge the status quo, build impactful campaigns, and make bold brands impossible to ignore. The company culture is performance-driven and focused on solving complex marketing challenges that truly matter. About The Role The Content Strategist, internally titled Account Strategist, Content & SEO, is a pivotal client-facing role responsible for managing day-to-day client deliverables, developing and executing custom client strategies, and maintaining clear communication with both clients and internal teams. This role primarily supports Enterprise clients and requires a deep understanding of the service line and its intersection with other business areas to develop holistic marketing strategies. The strategist is expected to demonstrate strategic excellence, best practice implementation, goal setting using data insights, project management, and effective communication. They will collaborate closely with Associate Directors, content creators, designers, and project managers to ensure high-quality, timely delivery of content campaigns that meet client standards. The role also involves regular reporting and proactive relationship management to drive client success and growth opportunities.
Qualifications
Proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building Strong analytical skills with experience analyzing website traffic and SEO metrics using tools such as Google Analytics Excellent communication skills with comfort in client-facing roles and relationship management with key stakeholders Familiarity with industry tools including Google Search Console, SEMRush, Ahrefs, Screaming Frog, and other crawling tools Demonstrated organizational, project, and time management skills Genuine enthusiasm for digital marketing, SEO, and content strategy Previous agency experience is required Experience in B2B technology and/or SaaS industries Commitment to staying ahead of industry trends, including AI and automation applications in marketing and operations
Responsibilities
Develop and implement custom content and SEO strategies aligned with client marketing goals and Directive best practices Use data from tools such as Google Analytics, CRM systems, SEMRush, and Ahrefs to set and optimize client goals Manage projects using Asana, delegating tasks and ensuring timely completion in collaboration with internal teams and clients Partner with Associate Directors to resolve roadblocks and refine strategies for maximum impact Create creative briefs and content campaigns based on competitor and audience insights Maintain proactive and transparent communication with clients and internal leadership, including timelines, progress updates, and strategic changes Conduct regular reporting including bi-weekly client meetings, monthly and quarterly reports, and bi-annual business reviews Identify and pursue opportunities for account growth through upsells, cross-sells, and referrals Build strong client relationships beyond deliverables to act as a trusted consultant and advisor
Benefits
Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location Comprehensive medical, dental, and vision insurance plans with 100% employer-paid coverage for employees and 50% employer contribution for dependents Disability and life insurance coverage tailored to employee needs Mental health support including access to certified therapists through Spring Health and membership to Headspace Physical wellness benefits including Gympass membership Generous time off policies including unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24 - January 1), and paid parental leave Financial benefits including traditional and Roth 401(k) plans with a 3% company match Annual bonus program based on tenure Annual anniversary trip with peers and executive leadership for team building and entertainment Remote-first work environment with flexibility to work from home Equal Opportunity Directive Consulting is an equal opportunity employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives and experiences that each individual brings to our team and strive to create an environment where everyone can thrive.