Copywriter - Remote
About the Company
HALSTEAD is a marketing company that approaches growth as a connected system rather than a collection of individual marketing services. Recognized on the Inc. 5000 list of America's fastest-growing private companies in 2026, the company works with landscape and outdoor living businesses to support their growth through coordinated marketing strategies.
About the Role
HALSTEAD is seeking a Copywriter to create clear, engaging, and strategy-driven content for its clients across websites, blogs, email campaigns, social media, advertisements, brochures, videos, graphics, and job descriptions. This is a fully remote position involving work across multiple clients, industries within the landscape sector, and marketing objectives. The Copywriter will collaborate with SEO specialists, paid media managers, designers, and project managers to ensure content supports each client's goals. The role also offers opportunities to strengthen writing skills and develop a deeper understanding of how content, demand generation, SEO, paid media, and sales contribute to business growth.
Key Responsibilities
Write polished, creative copy that reflects each client's strategy, brand voice, and growth objectives. Develop website content using StoryBrand principles to make the customer the focus and guide readers toward a clear action. Understand the purpose behind each assignment through research, thoughtful questions, and collaboration with the team or independently. Work with the SEO team to incorporate relevant keywords, content structure, and optimization for traditional search and AI search visibility. Develop titles, outlines, hooks, and fresh content angles for different formats and audiences. Build knowledge of the landscape industry, including its services, seasonal demands, and customer purchasing behavior. Research information using reputable websites, the company's Notion Company Hub, client materials, and internal documentation. Interview internal subject matter experts when additional information or clarification is needed. Write client job descriptions using supplied materials and comparable job postings. Track and cite sources to support claims and maintain factual accuracy. Create content that positions clients as knowledgeable experts for homeowners, property managers, and facility managers. Coordinate with paid media managers, web and graphic designers, SEO specialists, and project managers to maintain consistent messaging. Suggest improvements to content and contribute ideas proactively. Discuss key performance indicators with the team and understand how copy contributes to leads, opportunities, and revenue. Deliver assignments on time and communicate openly about ideas, challenges, and opportunities. Content You Will Create Website copy Blog posts for client websites B2B offers for websites Email marketing content Social media posts and advertisements Brochure copy Copy for videos and graphics Job descriptions Required Qualifications and Expectations Strong writing, editing, research, and attention-to-detail skills. Ability to adapt writing style and tone to different clients, audiences, and marketing objectives. Ability to produce accurate, focused content without filler or unnecessary wording. Ability to understand assignment goals and connect content to broader marketing strategies. Commitment to meeting deadlines and maintaining open communication with team members. Collaborative, positive, and solution-oriented approach to work. Performance Expectations Deliver assignments on time and produce accurate, well-researched content. Keep writing clear, concise, relevant, and aligned with the intended goal. Demonstrate growing knowledge of the landscape industry, including its services, seasonality, and customers. Develop fresh angles and phrasing for recurring assignments. Continue improving writing quality, brand voice, and attention to detail. Build an understanding of content performance, including social media engagement and A/B testing. Communicate effectively and contribute as a reliable team member. Salary and Benefits Medical insurance with HSA and PPO plan options, with the employee's premium paid by the company. Company-paid contribution covering 50% of the dental insurance premium. Optional vision insurance. Paid training and professional development. 401(k) plan with employer match. 15 paid time off days, combining vacation and sick leave, during the first year, with additional days each year. 10 paid holidays: New Year's Day, Martin Luther King Jr. Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve, Christmas Day, and Boxing Day. Snack, coffee, and tea subscriptions. Branded company merchandise. Location and Work Arrangement 100% remote position