CPG National Sales Manager
National Sales Manager – Consumer Packaged Goods (CPG) Company: Exotica Fresheners Location: Remote Employment Type: Full-Time
Company Description
Exotica Fresheners is a family-owned, American manufacturer of automotive and household air fresheners with nearly 40 years of industry experience. Headquartered in Toledo, Ohio, Exotica has grown into an internationally recognized brand, with products distributed in over 100 countries worldwide. We proudly manufacture 100% of our finished air freshener products in-house in the United States, maintaining direct control over quality, innovation, production, and customer service. Our product portfolio includes our iconic Palm Tree hanging air fresheners, Organic Cans, sprays, vent clips, and other innovative fragrance solutions. As we accelerate our expansion throughout the United States, we are seeking an experienced CPG sales professional to help establish Exotica as a leading brand in the domestic retail market. Role Description We are seeking a results-driven National Sales Manager with a strong background in Consumer Packaged Goods (CPG) and a proven track record of securing product placement within major U.S. retail chains. The ideal candidate will bring established relationships with retail buyers, category managers, distributors, and key decision-makers across mass merchandise, convenience, discount, automotive, and general merchandise channels. This is a growth-focused position for someone who understands the complexities of national retail distribution, from initial buyer presentations and category reviews to product launches, merchandising strategies, and long-term account development. The successful candidate will play a key role in expanding Exotica's domestic retail footprint and building sustainable, long-term partnerships.
Key Responsibilities
National Retail Expansion: Develop and execute strategies to secure product placement with major U.S. retailers, including Walmart, Target, Dollar General, Family Dollar, automotive chains, convenience store chains, and regional retailers. Retail Buyer Relationships: Leverage existing industry relationships to establish connections with category managers, purchasing teams, and retail decision-makers. New Business Development: Identify, pursue, and secure new retail accounts, distribution partnerships, and sales opportunities. Retail Sales Strategy: Develop competitive pricing, promotional programs, merchandising solutions, and product assortment strategies tailored to individual retailers. Category Management: Understand retail category reviews, planograms, shelf-space allocation, product positioning, and consumer purchasing behavior. Broker & Distributor Management: Identify, develop, and manage relationships with independent sales brokers, wholesale distributors, and retail sales agencies. Key Account Management: Oversee national and regional retail accounts, ensuring strong relationships, consistent reorders, and continued sales growth. Sales Analytics: Monitor sales performance, retail sell-through, market trends, and key performance indicators to identify opportunities for improvement. Cross-Functional Collaboration: Work closely with company leadership, production, marketing, and operations to support successful retail launches and customer requirements. Revenue Growth: Establish measurable sales objectives, maintain accurate forecasts, and deliver consistent progress toward expanding domestic market share.
Qualifications
Required Qualifications Minimum 5 years of sales or business development experience within the Consumer Packaged Goods (CPG) industry. Proven success securing new product placements with national or regional retail chains. Established relationships with retail buyers, category managers, or purchasing decision-makers at major U.S. retailers. Strong understanding of retail category management, product launches, pricing strategies, promotional planning, and merchandising. Demonstrated ability to negotiate retail agreements, manage key accounts, and drive revenue growth. Experience working with retail brokers, distributors, or national sales organizations. Strong analytical, communication, presentation, and negotiation skills. Self-motivated, entrepreneurial mindset with the ability to independently identify opportunities and execute sales strategies. Willingness to travel for buyer meetings, trade shows, and industry events.
Preferred Qualifications
Previous experience with a nationally recognized CPG manufacturer or consumer products brand. Experience managing accounts such as Walmart, Target, Dollar General, Family Dollar, Walgreens, CVS, or major convenience store chains. Background in automotive accessories, air care, household products, general merchandise, or other nonfood consumer products. Experience launching or expanding emerging consumer brands into national retail distribution. Familiarity with retail sales data, syndicated market research, category performance analysis, and retail merchandising programs. Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
What We Offer
Opportunity to play a significant role in expanding an established American manufacturing brand throughout the United States. Direct collaboration with company ownership and senior leadership. An established product portfolio with nearly 40 years of manufacturing experience and international distribution. Domestic manufacturing capabilities that support quality control, product development, and competitive positioning. Opportunity to develop and execute national retail growth strategies with meaningful ownership of results. Competitive compensation commensurate with experience, with performance-based incentives. Who We're Looking For We're not simply looking for someone to maintain existing accounts. We're looking for a sales professional who knows how to open doors, build relationships with major retailers, and turn opportunities into long-term business. The ideal candidate has firsthand experience navigating the CPG retail landscape, understands what it takes to get products onto store shelves, and is excited about helping an established American manufacturer grow its presence in the U.S. market. Join Exotica Fresheners and help us bring American-made air fresheners to retailers nationwide. Exotica Fresheners — We Freshen Up the World!