Digital Community & Social Media Specialist
WANTED: Digital Community & Social Media Specialist (remote position) - manage channels with hundreds of thousands of supporters, convert traffic into community, and communicate with the community to build real changes for farmers, soils, and wildlife. The @carboncowboys team is growing! For the past 3+ years, we’ve been sharing stories of pioneering farmers and maverick scientists. In that time, we’ve built a community of 1 million followers with over 200 million views across Instagram, Facebook, YouTube, TikTok, and Threads. We’re looking for folks that are ready to help us take things to the next level. Are you a fan of farmers working with nature, scientists working with farmers, and the potential soil health has to fight climate change, improve our food supply, and rebuild our rural communities? Do you want to help us unite people all across the world, change the way our food is grown, and bring back habitat for wildlife? We need a social media expert that communicates responsibly, builds bridges naturally, and loves to engage with our diverse community of soil health supporters. Qualifications: 3+ years of proven experience as a Community Manager, Social Media Manager, or related field. Strong understanding of community and social media engagement in regenerative agriculture and broader agriculture spaces. Strong collaboration skills with a commitment to positive team culture. Ability to act quickly in a fast-paced environment to meet various deadlines. Excellent verbal and written communication skills. Knowledgeable in various platforms including Discord, YouTube, TikTok, X, Instagram, Facebook, Threads, Mailchimp, Canva, Adobe Premiere, LinkedIn, and Bluesky. Duties: QC and upload content across social platforms including podcasts, YouTube videos, Reels, carousels, newsletters, and other announcements. Basic graphic design for carousels, YouTube community posts, video thumbnails, pitch decks, and promotions. Engage with the community daily - answering questions and providing encouragement through our official social media channels and Discord. Compile audience data across social platforms for team review. Actively stay on current trends that relate to regenerative agriculture to brainstorm new engagement strategies and original content. Track changes in strategy and style per social media platform to help us stay up to date in our messaging and content strategies. Generate monthly newsletters and community updates using Mailchimp and Canva. Manage segmented email campaigns. Develop and manage community announcements and events on Discord. Find opportunities to support regenerative farmers through our socials. Execute strategies to help our social media channels grow and convert community members to community leaders. Email your resume and portfolio to [email protected] with the heading “Building Soil and Community” and let us know your four favorite regenerative social media channels, an example of a social media page you managed or created, and what soil health means to you. (Not sure you meet 100% of the qualifications? Studies show that many qualified candidates hesitate to apply if they don't check every single box. If you are passionate about this role and bring strong transferable skills, we encourage you to apply anyway.)