Digital Marketing Specialist (Part Time) - Remote
About the Company
Lancaster Products designs and manufactures mixing, pelletizing, and material processing equipment for industries including ceramics, flat panel glass, fertilizer, refractory materials, building materials, and batteries. Established in 1930, the company focuses on quality craftsmanship, innovation, and customized processing solutions. Its 75,000-square-foot facility in Lebanon, Pennsylvania, includes a process design lab dedicated to developing solutions that meet specific customer requirements.
About the Role
Lancaster Products is seeking a part-time Digital Marketing Specialist to support its Marketing Manager with campaign planning, execution, content development, and ongoing digital marketing initiatives. This is a hands-on position for someone who can turn marketing plans into measurable campaigns and create content that speaks to technical and industrial audiences. You will work directly with the marketing lead and collaborate with company leadership, sales, and engineering. The role offers the opportunity to take ownership of marketing activities, coordinate external creative partners, and contribute to the growth of the Lancaster Products brand.
Key Responsibilities
Execute digital marketing campaigns across email, website, and social media channels. Develop and refine campaign materials, including emails, landing pages, and advertisements. Create and edit content for technical and industrial audiences, including monthly newsletters, website copy, brochures, white papers, and case studies. Coordinate and publish content across the company website and social platforms, particularly LinkedIn. Monitor campaign performance and report on key performance indicators, conversions, and return on investment. Support search engine optimization and paid advertising efforts, including Google Ads and LinkedIn Ads. Collaborate with internal stakeholders to develop campaign ideas and marketing initiatives. Maintain consistent brand messaging across digital channels. Manage and optimize marketing automation workflows using platforms such as HubSpot or Marketo. Lead and coordinate external marketing consultants and creative partners.
Required Qualifications
Demonstrated experience executing digital marketing campaigns, not just planning them. Familiarity with marketing automation and CRM tools, such as HubSpot and Pipedrive. Strong writing and content development skills, particularly for technical audiences. Working knowledge of SEO, email marketing, and paid digital advertising. Experience analyzing marketing performance using tools such as Google Analytics. Hands-on social media management experience, especially with LinkedIn, including an understanding of how its algorithm works. Ability to work independently, manage projects, and take initiative in a part-time remote position. Availability for meetings between 9:00 a.m. and 5:00 p.m. Eastern Time.
Preferred Qualifications
Experience in industrial, manufacturing, engineering, or other technical markets is strongly preferred. A degree in marketing, communications, or writing is preferred. Occasional availability to work onsite is a plus. Salary & Benefits The hourly pay rate is $25–$32, depending on experience. This part-time position is not eligible for benefits. Other offerings include: A flexible schedule of approximately 15–25 hours per week, with availability between 9:00 a.m. and 5:00 p.m. Eastern Time. Ownership of the brand's marketing activities, with opportunities to contribute to its growth. The opportunity to coordinate external marketing consultants and creative partners. Potential to grow into a full-time role if the fit and business needs align. No weekend or on-call hours. Location and Work Arrangement This is a fully remote position open to candidates located anywhere in the Eastern Time Zone. Occasional onsite availability is a plus. Equal Opportunity Employer Lancaster Products is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, and business needs. The company does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis protected by applicable law.