Digital Marketing Strategist
About The Company The Trevor Project is the leading organization dedicated to suicide prevention and crisis intervention for LGBTQ+ young people. With over 25 years of experience, the organization provides 24/7 crisis services through highly trained counselors, ensuring that LGBTQ+ youth have access to immediate support whenever they need it. In addition to crisis intervention, The Trevor Project actively engages in research, advocacy, education, and peer support programs aimed at fostering a safer and more inclusive environment for LGBTQ+ youth. The organization’s mission is to end suicide among lesbian, gay, bisexual, transgender, queer, and questioning young people by embodying core values such as Heart, Integrity, Community, Belonging, and Progress. These values guide every aspect of their work, emphasizing care, trust, collaboration, inclusivity, and continuous growth. As a nonprofit, The Trevor Project is committed to creating a diverse and inclusive workplace that reflects the communities they serve. They are dedicated to making a meaningful impact and saving lives through innovative programs and community engagement. About The Role The Trevor Project is seeking a skilled Digital Marketing Strategist to join their team remotely within the continental United States, including Alaska and Hawaii. Reporting directly to the Director of Marketing Operations, this full-time, exempt position plays a vital role in supporting high-impact integrated marketing campaigns designed to increase awareness, engagement, and fundraising efforts. The ideal candidate will be responsible for developing and executing multi-channel marketing strategies, leveraging data analytics to optimize campaign performance, and collaborating with cross-functional teams such as Marketing & Content, Development, and Communications. The role requires a proactive approach to managing digital activations, utilizing various platforms and tools like MailChimp, Asana, WordPress, and SproutSocial, to bring marketing initiatives to life. The strategist will also focus on audience research, SEO, AEO, and GEO optimization strategies to ensure targeted outreach and effective engagement with diverse audiences. This position offers an opportunity to contribute to a mission-driven organization that makes a tangible difference in the lives of LGBTQ+ youth, with a focus on continuous learning, collaboration, and ethical practices.
Qualifications
Proven experience in developing integrated marketing strategies based on data analytics Experience implementing SEO, AEO, and GEO optimization strategies Familiarity with project management tools such as Asana or equivalent Proficiency with Google Suite, Google Analytics (GA4), and basic WordPress skills Experience with social media management platforms (e.g., Sprout Social) and email marketing tools (e.g., Mailchimp) is preferred Strong written and spoken English communication skills Ability to adapt quickly to changing conditions, identify risks, and develop solutions Experience working in or understanding of nonprofit environments is a plus Demonstrated attention to detail, problem-solving skills, and ability to multitask within tight deadlines Commitment to fostering an inclusive environment and promoting diversity
Responsibilities
Assist in coordinating multi-channel marketing strategies through quarterly planning processes to ensure cohesive campaign execution across all Trevor channels Leverage data insights to optimize marketing activations, campaigns, and channel performance to meet awareness, engagement, and fundraising objectives Analyze reported data during monthly and quarterly reviews to provide key insights and actionable recommendations to stakeholders Manage and utilize third-party platforms such as MailChimp, Asana, WordPress, and SproutSocial for project implementation, reporting, and content management Conduct audience research to understand target demographics, motivations, and behaviors, applying these insights to enhance campaign effectiveness Lead SEO, AEO, and GEO strategies, ensuring proper implementation and ongoing optimization Provide strategic consultation on marketing and content initiatives to internal teams and external partners Support cross-departmental communication regarding project timelines, performance metrics, and reporting Maintain ethical, fair, and equitable business practices in all activities Continuously learn, share knowledge, and seek opportunities for improvement within the marketing team Perform other relevant duties as assigned to support organizational goals
Benefits
Comprehensive health coverage, including plans supporting gender affirmation care needs Mental health resources with access to virtual care options and extensive support networks 403(b) retirement plan with a 3% employer match, vesting over three years Generous paid time off and recognized company holidays for work-life balance Employee Assistance Program (EAP) providing confidential emotional support, financial, and legal guidance Remote work flexibility from anywhere within the continental U.S., Alaska, or Hawaii, with provided technology, home office reimbursement, and monthly internet stipend Equal Opportunity The Trevor Project is an equal employment opportunity organization committed to diversity, equity, and inclusion. They provide equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law. The organization complies with all relevant laws and policies to promote a fair and inclusive workplace. Additionally, The Trevor Project is dedicated to the full inclusion of all qualified individuals and will provide reasonable accommodations for persons with disabilities throughout the application and employment process. Applicants requiring accommodations are encouraged to submit a request through the designated process.