Digital PR Strategist, AI-Powered Earned Media

Remote | 4-Day Workweek | Full-Time Compensation: $20-$25/hr+ based on experience Fractl is hiring an experienced Digital PR Strategist who knows how to use AI to earn better media coverage — not just generate more outreach. You know how to find the story buried in a dataset, identify the journalists most likely to care, build an angle they’ll actually want to cover, and use AI to make that process faster and smarter without sacrificing editorial judgment or relationship-building. We’re not looking for someone who simply uses ChatGPT to write pitches. We’re looking for someone who has already incorporated AI into areas like journalist research, pitch personalization, news alerts, and data analysis — and can point to actual earned-media results. Your primary goalConsistently earn high-quality media coverage for Fractl's clients while helping us continuously improve the AI-powered workflows our Digital PR team uses to research, strategize, pitch, and scale successful campaigns. What you'll do Own the promotion of 4-6+ active client campaigns at a time, from pre-pitch strategy through placement and reporting. Use Fractl Agents and AI tools throughout your Digital PR workflow to improve journalist research, media-list development, pitch strategy, personalization, news monitoring, outreach, and campaign analysis. Monitor breaking, trending, and cyclical news to identify timely hooks and newsjacking opportunities for client campaigns. Develop highly targeted pitches built around strong data, original research, expert insights, and genuine editorial relevance. Build and maintain relationships with journalists at major national publications and high-value niche outlets. Analyze which angles, campaign formats, pitches, and journalist targets are actually earning coverage — then turn those insights into repeatable strategies. Independently pivot campaigns based on journalist feedback, performance data, current events, and changing media opportunities. Collaborate with Fractl's Data Journalism and Content teams to pressure-test research methodologies, findings, headlines, and story framing before promotion. Field journalist questions and interview opportunities independently or alongside Fractl subject-matter experts and Data Journalists. Test and provide actionable feedback on Fractl's evolving AI-powered Digital PR workflows so successful approaches can be scaled across the team. What we're looking forYou should have a demonstrated track record of personally earning media coverage on behalf of brands or clients. More specifically, we're looking for someone who: Has professional experience in Digital PR, media relations, earned media, or data-driven PR. Can share examples of media placements you personally helped secure and explain the strategy behind them. Already uses AI as part of their PR workflow and can explain how it has improved the quality, speed, targeting, or performance of their work. Has strong news judgment and quickly recognizes what makes a story timely, surprising, credible, or genuinely interesting to journalists. Understands that AI should enhance — not replace — human judgment, original research, personalization, and journalist relationships. Writes concise, compelling pitches without relying on generic templates or mass outreach. Is comfortable working with research and data and translating findings into media-friendly stories. Can independently diagnose why a campaign isn't working and change the strategy rather than simply increasing outreach volume. Is highly curious about emerging AI tools and continually experiments with ways to improve their workflow. How we'll measure successThis is a performance-oriented Digital PR role. You'll be expected to: Consistently generate approximately 2+ earned media placements per week Average at least 8+ placements per month across each quarter Maintain a median time-to-placement of approximately 12 business days or less Earn a strong mix of authoritative national and niche-relevant coverage Continuously improve the strategies and AI workflows contributing to those results Our typical contract-to-hire period is 60–90 days, with clear performance expectations and a formal review for conversion to a full-time Fractl role. For eligible full-time employees, Fractl's benefits include: 4-day workweek Unlimited vacation Fully remote work Winter Break between Christmas and New Year's 401(k) with a 3% Fractl contribution Employer-supported medical, dental, and vision insurance Employer-paid life insurance Monetary rewards for performance and peer recognition Why FractlYou'll join a team that has spent years studying what makes journalists cover stories and is now translating that institutional knowledge into AI-powered workflows designed to make talented PR professionals more capable. This isn't a role where AI adoption means pressing a button and accepting whatever comes out. You'll actively help determine where AI improves Digital PR, where human judgment matters most, and how the combination can produce better work than either could independently. How to stand outAlong with your application, we'd love to see: 2–3 earned media placements you personally helped secure, and a sentence explaining your role in each. One example of how you've used AI in your PR work that improved an actual outcome — not just saved time. A brief explanation of how you decide whether a journalist is genuinely a good fit for a pitch. If you're excited about where AI is taking PR but believe the future belongs to people who combine it with exceptional news judgment, relationships, research, and creativity, we'd love to hear from you. Email your cover letter and resume to: [email protected]